Global Augmented Reality and Virtual Reality Market 2024-2028

Global Augmented Reality And Virtual Reality Market 2024-2028


The augmented reality and virtual reality market is forecasted to grow by USD 442999.9 mn during 2023-2028, accelerating at a CAGR of 50.22% during the forecast period. The report on the augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand for ar and vr technology, innovative ar and vr product launches, and increasing number of mergers and acquisitions activities.

Technavio's augmented reality and virtual reality market is segmented as below:

By Technology
  • AR
  • VR
By Application
  • Consumer
  • Enterprise
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • Middle East and Africa
  • South America
This study identifies the growing funding in startup ar and vr companies from investors as one of the prime reasons driving the augmented reality and virtual reality market growth during the next few years. Also, diverse applications of ar and vr technology and integration of extended reality (xr) will lead to sizable demand in the market.

The report on the augmented reality and virtual reality market covers the following areas:
  • Augmented reality and virtual reality market sizing
  • Augmented reality and virtual reality market forecast
  • Augmented reality and virtual reality market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality and virtual reality market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc.. Also, the augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2023
    • Market outlook: Forecast for 2023-2028
      • Table Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Historic Market Size
    • Global Augmented Reality And Virtual Reality Market 2018 - 2022
      • Table Historic Market Size - Data Table on Global Augmented Reality And Virtual Reality Market 2018 - 2022 ($ million)
    • Technology segment analysis 2018 - 2022
    • Application segment analysis 2018 - 2022
    • Geography segment analysis 2018 - 2022
    • Country segment analysis 2018 - 2022
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Technology
    • Market segments
      • Table Data Table on Technology - Market share 2023-2028 (%)
    • Comparison by Technology
      • Table Data Table on Comparison by Technology
    • AR - Market size and forecast 2023-2028
      • Table Data Table on AR - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on AR - Year-over-year growth 2023-2028 (%)
    • VR - Market size and forecast 2023-2028
      • Table Data Table on VR - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on VR - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Technology
      • Table Data Table on Market opportunity by Technology ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Data Table on Application - Market share 2023-2028 (%)
    • Comparison by Application
      • Table Data Table on Comparison by Application
    • Consumer - Market size and forecast 2023-2028
      • Table Data Table on Consumer - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Consumer - Year-over-year growth 2023-2028 (%)
    • Enterprise - Market size and forecast 2023-2028
      • Table Data Table on Enterprise - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Enterprise - Year-over-year growth 2023-2028 (%)
    • Market opportunity by Application
      • Table Data Table on Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2023-2028 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2023-2028
      • Table Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on North America - Year-over-year growth 2023-2028 (%)
    • APAC - Market size and forecast 2023-2028
      • Table Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • Europe - Market size and forecast 2023-2028
      • Table Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • Middle East and Africa - Market size and forecast 2023-2028
      • Table Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • South America - Market size and forecast 2023-2028
      • Table Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on South America - Year-over-year growth 2023-2028 (%)
    • US - Market size and forecast 2023-2028
      • Table Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on US - Year-over-year growth 2023-2028 (%)
    • China - Market size and forecast 2023-2028
      • Table Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on China - Year-over-year growth 2023-2028 (%)
    • Germany - Market size and forecast 2023-2028
      • Table Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • UK - Market size and forecast 2023-2028
      • Table Data Table on UK - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on UK - Year-over-year growth 2023-2028 (%)
    • Japan - Market size and forecast 2023-2028
      • Table Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Growing demand for AR and VR technology
      • Innovative AR and VR product launches
      • Increasing number of mergers and acquisitions activities
    • Market challenges
      • High development costs associated with AR and VR apps
      • Risks associated with AR and VR applications
      • Limitations of AR and VR technology
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Growing funding in startup AR and VR companies from investors
      • Diverse applications of AR and VR technology
      • Integration of extended reality (XR)
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Market positioning of companies
    • Alphabet Inc.
    • Apple Inc.
    • Augmented Pixels Inc.
    • Blippar Ltd.
    • CyberGlove Systems Inc.
    • HP Inc.
    • HTC Corp.
    • Lenovo Group Ltd.
    • Magic Leap Inc.
    • Microsoft Corp.
    • PTC Inc.
    • Samsung Electronics Co. Ltd.
    • Seiko Epson Corp.
    • Toshiba Corp.
    • Zugara Inc.
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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