Global Augmented Reality and Virtual Reality Market 2023-2027

Global Augmented Reality and Virtual Reality Market 2023-2027

Technavio has been monitoring the augmented reality and virtual reality market and it is poised to grow by $364557.67 mn during 2023-2027, accelerating at a CAGR of 52.37% during the forecast period. Our report on the augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for AR and VR technology, product launches, and the increasing number of M&A activities.

Technavio's augmented reality and virtual reality market is segmented as below:

By Technology

  • AR
  • VR
By Application
  • Consumer
  • Enterprise
By Geographical Landscape
  • North America
  • APAC
  • Europe
  • Middle East and Africa
  • South America
This study identifies the adoption of various business strategies by vendors as one of the prime reasons driving the augmented reality and virtual reality market growth during the next few years. Also, growing funding in startup AR and VR companies from investors and diverse applications of AR and VR technology will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the augmented reality and virtual reality market covers the following areas:
  • Augmented reality and virtual reality market sizing
  • Augmented reality and virtual reality market forecast
  • Augmented reality and virtual reality market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality and virtual reality market vendors that include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, Zugara Inc., and Maxst Co. Ltd. Also, the augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Chart on Market Overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Chart on Global Market Characteristics
      • Table Executive Summary - Chart on Market by Geography
      • Table Executive Summary - Chart on Market Segmentation by Technology
      • Table Executive Summary - Chart on Market Segmentation by Application
      • Table Executive Summary - Chart on Incremental Growth
      • Table Executive Summary - Data Table on Incremental Growth
      • Table Executive Summary - Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global augmented reality and virtual reality market 2017 - 2021
      • Table Historic Market Size - Data Table on Global augmented reality and virtual reality market 2017 - 2021 ($ million)
    • By technology Segment Analysis 2017 - 2021
      • Table Historic Market Size - By technology Segment 2017 - 2021 ($ million)
    • By application Segment Analysis 2017 - 2021
      • Table Historic Market Size - By application Segment 2017 - 2021 ($ million)
    • By geography Segment Analysis 2017 - 2021
      • Table Historic Market Size - By geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size - Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers - Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants - Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes - Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry - Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Technology
    • Market segments
      • Table Chart on Technology - Market share 2022-2027 (%)
      • Table Data Table on Technology - Market share 2022-2027 (%)
    • Comparison by Technology
      • Table Chart on Comparison by Technology
      • Table Data Table on Comparison by Technology
    • AR - Market size and forecast 2022-2027
      • Table Chart on AR - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on AR - Market size and forecast 2022-2027 ($ million)
      • Table Chart on AR - Year-over-year growth 2022-2027 (%)
      • Table Data Table on AR - Year-over-year growth 2022-2027 (%)
    • VR - Market size and forecast 2022-2027
      • Table Chart on VR - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on VR - Market size and forecast 2022-2027 ($ million)
      • Table Chart on VR - Year-over-year growth 2022-2027 (%)
      • Table Data Table on VR - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Technology
      • Table Market opportunity by Technology ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Chart on Application - Market share 2022-2027 (%)
      • Table Data Table on Application - Market share 2022-2027 (%)
    • Comparison by Application
      • Table Chart on Comparison by Application
      • Table Data Table on Comparison by Application
    • Consumer - Market size and forecast 2022-2027
      • Table Chart on Consumer - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Consumer - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Consumer - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Consumer - Year-over-year growth 2022-2027 (%)
    • Enterprise - Market size and forecast 2022-2027
      • Table Chart on Enterprise - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Enterprise - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Enterprise - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Enterprise - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Application
      • Table Market opportunity by Application ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Japan - Market size and forecast 2022-2027
      • Table Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing demand for AR and VR technology
      • Product launches
      • Increasing number of M and A activities
    • Market challenges
      • High development costs associated with AR and VR apps
      • Risks associated with AR and VR applications
      • Limitations of AR and VR technology
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Adoption of various business strategies by vendors
      • Growing funding in startup AR and VR companies from investors
      • Diverse applications of AR and VR technology
    • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Alphabet Inc.
      • Table Alphabet Inc. - Overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Key news
      • Table Alphabet Inc. - Key offerings
      • Table Alphabet Inc. - Segment focus
    • Apple Inc.
      • Table Apple Inc. - Overview
      • Table Apple Inc. - Business segments
      • Table Apple Inc. - Key news
      • Table Apple Inc. - Key offerings
      • Table Apple Inc. - Segment focus
    • Augmented Pixels Inc.
      • Table Augmented Pixels Inc. - Overview
      • Table Augmented Pixels Inc. - Product / Service
      • Table Augmented Pixels Inc. - Key offerings
    • Blippar Ltd.
      • Table Blippar Ltd. - Overview
      • Table Blippar Ltd. - Product / Service
      • Table Blippar Ltd. - Key offerings
    • CyberGlove Systems Inc.
      • Table CyberGlove Systems Inc. - Overview
      • Table CyberGlove Systems Inc. - Product / Service
      • Table CyberGlove Systems Inc. - Key offerings
    • HP Inc.
      • Table HP Inc. - Overview
      • Table HP Inc. - Business segments
      • Table HP Inc. - Key news
      • Table HP Inc. - Key offerings
      • Table HP Inc. - Segment focus
    • HTC Corp.
      • Table HTC Corp. - Overview
      • Table HTC Corp. - Product / Service
      • Table HTC Corp. - Key offerings
    • Lenovo Group Ltd.
      • Table Lenovo Group Ltd. - Overview
      • Table Lenovo Group Ltd. - Business segments
      • Table Lenovo Group Ltd. - Key offerings
      • Table Lenovo Group Ltd. - Segment focus
    • Magic Leap Inc.
      • Table Magic Leap Inc. - Overview
      • Table Magic Leap Inc. - Product / Service
      • Table Magic Leap Inc. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Key news
      • Table Microsoft Corp. - Key offerings
      • Table Microsoft Corp. - Segment focus
    • PTC Inc.
      • Table PTC Inc. - Overview
      • Table PTC Inc. - Business segments
      • Table PTC Inc. - Key offerings
      • Table PTC Inc. - Segment focus
    • Samsung Electronics Co. Ltd.
      • Table Samsung Electronics Co. Ltd. - Overview
      • Table Samsung Electronics Co. Ltd. - Business segments
      • Table Samsung Electronics Co. Ltd. - Key news
      • Table Samsung Electronics Co. Ltd. - Key offerings
      • Table Samsung Electronics Co. Ltd. - Segment focus
    • Seiko Epson Corp.
      • Table Seiko Epson Corp. - Overview
      • Table Seiko Epson Corp. - Business segments
      • Table Seiko Epson Corp. - Key news
      • Table Seiko Epson Corp. - Key offerings
      • Table Seiko Epson Corp. - Segment focus
    • Toshiba Corp.
      • Table Toshiba Corp. - Overview
      • Table Toshiba Corp. - Business segments
      • Table Toshiba Corp. - Key news
      • Table Toshiba Corp. - Key offerings
      • Table Toshiba Corp. - Segment focus
    • Zugara Inc.
      • Table Zugara Inc. - Overview
      • Table Zugara Inc. - Product / Service
      • Table Zugara Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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