Global Augmented Reality Market 2017-2021

Global Augmented Reality Market 2017-2021

About Augmented Reality

AR technology is used to blend digital content into the physical world. Computer-generated images of an individual's surroundings along with relevant information are displayed in a user’s field of vision. The technology enhances user experience through mobiles apps developed specifically for using AR. The concept of AR has existed for several decades, although it has just gain popularity. The technology has the capability to cater to all industries and fulfills the need to connect the real world with the virtual world.

Technavio’s analysts forecast the global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.Covered in this report

The report covers the present scenario and the growth prospects of the global augmented reality market for 2017-2021. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device. The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Apple
  • Atheer Labs
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Cinoptics
  • DAQRI
  • HTC
  • Meta
  • NGRAIN
  • Laster Technologies
  • Lumus
  • ODG
  • Optinvent
  • Qualcomm
  • Rockwell Collins
  • Sensics
  • Sieko Epson
  • Technical Illusions
  • Thales
  • Total Immersion
  • Vuzix
  • WeAR Studio
  • Wikitude
  • Zappar
Other prominent vendors
  • Abbott Vascular
  • Abiomed
  • AtriCure
  • Biosensors International
  • Biotronik
  • BioVentrix
  • C. R. Bard
Market driver
  • Increasing dependence on apps and proliferation of AR apps for numerous activities
  • For a full, detailed list, view our report
Market challenge
  • Lack of AR content
  • For a full, detailed list, view our report
Market trend
  • Use of SLAM technology
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Augmented Reality Market 2017-2021

Technavio recognizes the following companies as the key players in the global augmented reality market: Apple, Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI, HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total Immersion, Vuzix, WeAR Studio, Wikitude, and Zappar.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is use of SLAM technology. Simultaneous localization and mapping (SLAM) is a popular and important autonomous mapping and navigation technology for mobile robotics. Though the technology has been around since the late 1980s, it is only now gaining traction in the market. It was first used in the eyes of NASA robots to create maps of unknown environments and position devices with extreme accuracy.”

According to the report, one of the major drivers for this market is increasing dependence on apps and proliferation of AR apps for numerous activities. A mobile app is a software developed for use in small-sized wireless computing devices such as smartphones and tablets. The large-scale adoption of smartphones globally has increased the use of AR apps. People have become dependent on apps as they make life simple.

Further, the report states that one of the major factors hindering the growth of this market is lack of AR content. There are a large number of AR apps available in the market. These apps are developed mostly by individuals and companies. However, the majority of these apps fail to meet user expectations and become a success, thereby reducing the growth potential and acceptance of AR among consumers. The majority of the apps fail to meet customers' expectations because they lack content and do not have the feature of adding new or additional content.

Companies Mentioned

Apple, Atheer Labs, Augmented Pixels, Aurasma, Blippar, Catchoom, Cinoptics, DAQRI, HTC, Meta, NGRAIN, Laster Technologies, Lumus, ODG, Optinvent, Qualcomm, Rockwell Collins, Sensics, Sieko Epson, Technical Illusions, Thales, Total Immersion, Vuzix, WeAR Studio, Wikitude, Zappar.

  • Executive summary
  • Scope of the report
    • Table Ecosystem of global AR market
    • Definitions
      • Table Classification of mobile devices
    • End-user segments
    • Base year and forecast period
    • Market size calculation and segmentation
      • Table AR market size calculation
      • Table Key countries in global AR market
    • Common currency conversion rates
      • Table Currency exchange rates 2013-2015
    • Vendor offerings
      • Table Vendor offerings in global AR market 2016
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Market overview
  • Technology life cycle
    • Table Technology life cycle of AR
  • Market landscape
    • Market size and forecast
      • Table Global AR Market 2016-2021 ($ billions)
    • Five forces analysis
  • Market segmentation by product
    • Table Global AR market by product 2016-2021 (% share)
    • Global AR market by mobile devices
      • Table Global AR market by mobile devices 2016-2021 ($ billions)
    • Global AR market by smart glasses
      • Table Global AR market for smart glasses 2016-2021 ($ billions)
      • Table Global AR market by smart glasses 2016-2021 (millions of units)
    • Global AR market by HMDs
      • Table Global AR market by HMDs 2016-2021 ($ billions)
      • Table Global AR market by HMDs 2016-2021 (millions of units)
  • Market segmentation by end-user
    • Global mobile devices by end-user
      • Table Global mobile devices by end-user 2016-2021 (% share)
      • Table Global mobile devices by enterprises 2016 (% share)
    • Global smart glasses by end-user
      • Table Global smart glasses by end-user 2016-2021 (% share)
    • Global HMDs by end-user
      • Table Global HMDs by enterprises 2016-2021 (% share)
      • Table Key applications of HMDs in defense sector
      • Table Key benefits of HMDs in healthcare sector
      • Table Key applications of HMDs in industrial operations
  • Geographical segmentation
    • Table Global AR market by geography 2016-2021 (% share)
    • Table Global AR market by geography 2016-2021 ($ billions)
    • Mobile devices
      • Table Global mobile devices by geography 2016-2021 ($ millions)
    • HMDs
      • Table Global HMDs by geography 2016-2021 ($ millions)
    • Smart glasses
      • Table Global smart glasses by geography 2016-2021 ($ millions)
  • Market drivers
    • Increasing dependence on apps and proliferation of AR apps for numerous activities
      • Table Mobile app market by region 2016 and 2021 (% share)
    • Use of AR technology for effective advertising
    • Adoption of the crowdfunding strategy
    • Growing interest has increased the number of developers
    • Growing integration of AR in mobile devices and declining ASP of AR hardware
    • Large-scale workforce automation
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Hardware limitations
    • Lack of AR content
    • Stringent government regulations
    • Connectivity issues, low awareness, and high user expectations impacting AR adoption
    • Low value addition of smart glasses to consumers
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Use of SLAM technology
    • Emergence of depth-sensing cameras
    • Development of pico projectors
    • Technological advances in the field of AR
  • Vendor landscape
    • Competitive scenario
    • Market vendors
      • Table Cinoptics: End markets served
      • Table ODG: Key sectors served
      • Table Sensics: End markets served
  • Appendix
    • List of abbreviations
  • Explore Technavio

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