Global Advanced Authentication Market 2025-2029

Advanced Authentication Market 2025-2029

The advanced authentication market is forecasted to grow by USD 75579.1 mn during 2024-2029, accelerating at a CAGR of 21.6% during the forecast period. The report on the advanced authentication market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing volume of online transactions, high-level security provided by hardware otp tokens, and growing adoption of byod among enterprises.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's advanced authentication market is segmented as below:

By Technology

  • Biometrics
  • Multi-factor authentication
By Type
  • Large enterprise
  • SME
By Deployment
  • Cloud-based
  • On-premises
By End-user
  • BFSI
  • Healthcare
  • Government and defense
  • IT and telecom
  • Others
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the introduction of out-of-band (OOB) authentication as one of the prime reasons driving the advanced authentication market growth during the next few years. Also, emergence of cloud-based mfa and increasing adoption of unified platforms for authentication purposes will lead to sizable demand in the market.

The report on the advanced authentication market covers the following areas:
  • Advanced Authentication Market sizing
  • Advanced Authentication Market forecast
  • Advanced Authentication Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading advanced authentication market vendors that include Atos SE, Beyond Identity Inc., Broadcom Inc., Cisco Systems Inc., Entrust Corp., FEITIAN Technologies Co. Ltd., ForgeRock Inc., Fujitsu Ltd., FusionAuth, Infineon Technologies AG, International Business Machines Corp., Mastercard Inc., Microsoft Corp., NEC Corp., Okta Inc., OneSpan Inc., Open Text Corp., Oracle Corp., Thales Group, and Versasec AB. Also, the advanced authentication market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Advanced Authentication Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Advanced Authentication Market 2019 - 2023 ($ million)
    • Technology segment analysis 2019 - 2023
    • Type segment analysis 2019 - 2023
    • Deployment segment analysis 2019 - 2023
    • End-user segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • Impact of AI on Global Advanced Authentication Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Technology
    • Market segments
      • Table Data Table on Technology - Market share 2024-2029 (%)
    • Comparison by Technology
      • Table Data Table on Comparison by Technology
    • Biometrics - Market size and forecast 2024-2029
      • Table Data Table on Biometrics - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Biometrics - Year-over-year growth 2024-2029 (%)
    • Multi-factor authentication - Market size and forecast 2024-2029
      • Table Data Table on Multi-factor authentication - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Multi-factor authentication - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Technology
      • Table Data Table on Market opportunity by Technology ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2024-2029 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Large enterprise - Market size and forecast 2024-2029
      • Table Data Table on Large enterprise - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
    • SME - Market size and forecast 2024-2029
      • Table Data Table on SME - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on SME - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Market Segmentation by Deployment
    • Market segments
      • Table Data Table on Deployment - Market share 2024-2029 (%)
    • Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • Cloud-based - Market size and forecast 2024-2029
      • Table Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
    • On-premises - Market size and forecast 2024-2029
      • Table Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on On-premises - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Deployment
      • Table Data Table on Market opportunity by Deployment ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2024-2029 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • BFSI - Market size and forecast 2024-2029
      • Table Data Table on BFSI - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on BFSI - Year-over-year growth 2024-2029 (%)
    • Healthcare - Market size and forecast 2024-2029
      • Table Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
    • Government and defense - Market size and forecast 2024-2029
      • Table Data Table on Government and defense - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Government and defense - Year-over-year growth 2024-2029 (%)
    • IT and telecom - Market size and forecast 2024-2029
      • Table Data Table on IT and telecom - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on IT and telecom - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Australia - Market size and forecast 2024-2029
      • Table Data Table on Australia - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Australia - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Increasing volume of online transactions
      • High-level security provided by hardware OTP tokens
      • Growing adoption of BYOD among enterprises
    • Market challenges
      • Increasing cost of OTP tokens
      • Inconvenience of bearing hardware tokens and vulnerability to threats
      • Rising number of technical defects
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Introduction of out-of-band (OOB) authentication
      • Emergence of cloud-based MFA
      • Increasing adoption of unified platforms for authentication purposes
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Atos SE
    • Beyond Identity Inc.
    • Broadcom Inc.
    • Cisco Systems Inc.
    • Entrust Corp.
    • FEITIAN Technologies Co. Ltd.
    • ForgeRock Inc.
    • Fujitsu Ltd.
    • Infineon Technologies AG
    • International Business Machines Corp.
    • Mastercard Inc.
    • Open Text Corp.
    • Oracle Corp.
    • Thales Group
    • Versasec AB
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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