Market Research Logo

Emotion Analytics Market by Application and Geography - Global Forecast and Analysis 2019-2023

Emotion Analytics Market by Application and Geography - Global Forecast and Analysis 2019-2023

Global Emotion Analytics Market: About this market

Technavio’s emotion analytics market analysis considers sales from customer experience management, sales marketing management, competitive intelligence, public safety and law enforcement, and other applications. Our analysis also considers the sales of emotion analytics in APAC, Europe, North America, South America, and MEA. In 2018, the customer experience management segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the growing need for vital customer information to help business and companies interact easily with customers and gain customer loyalty will play a significant role in the customer experience management segment to maintain its market position. Also, our global emotion analytics market report looks at factors such as the growing demand for data-based customer behavior management, increasing demand from media and entertainment industry, and high demand for emotion analytics from the healthcare industry. However, accuracy of emotion analytics, facial recognition challenges, and privacy security issues may hamper the growth of the emotion analytics industry over the forecast period.

Global Emotion Analytics Market: Overview

Growing demand for data-based customer behavior management

The need for enhanced customer management across industries is driving the demand for emotion analytics. Through emotion analytics, brands can connect to customers on a personal and emotional level. Moreover, using emotion analytics enables businesses and brands to analyze any disconnect or disruption between the expected and the genuine experience of customers. Emotion analytics enables companies to know more about customers opinions on a brand and improve their strategies. The increased demand for emotion analytics among customers will lead to the expansion of the global emotion analytics market at a CAGR of over 17% during the forecast period.

Increasing use of emotion recognition in automotive sector

Emotion recognition is witnessing huge investments from the automotive sector as car manufacturers and OEMs in the automotive industry are increasingly focusing on analyzing the emotions of car drivers to enhance car safety. Such emotion analytics features will be in-built in high-end cars soon. Furthermore, emotion analytics is expected to be helpful in building a personalized in-cab experience, which would enhance consumer loyalty to a brand. The development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global emotion analytics market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global emotion analytics market is moderately fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading emotion analytics manufacturers, that include Alphabet Inc., Deloitte Touche Tohmatsu Ltd., Gorilla Technology Group, IBM Corp., Lexalytics Inc., Microsoft Corp., NVISO SA, SAS Institute Inc., Sentiance NV, and Tobii AB.

Also, the emotion analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) software market
      • Table Segments of global information technology (IT) software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by application
    • Table Application - Market share 2018-2023 (%)
    • Comparison by application
      • Table Comparison by application
    • Customer experience management - Market size and forecast 2018-2023
      • Table Customer experience management - Market size and forecast 2018-2023 ($ millions)
      • Table Customer experience management - Year-over-year growth 2019-2023 (%)
    • Sales and marketing management - Market size and forecast 2018-2023
      • Table Sales and marketing management - Market size and forecast 2018-2023 ($ millions)
      • Table Sales and marketing management - Year-over-year growth 2019-2023 (%)
    • Competitive intelligence - Market size and forecast 2018- 2023
      • Table Competitive intelligence - Market size and forecast 2018-2023 ($ millions)
      • Table Competitive intelligence - Year-over-year growth 2019-2023 (%)
    • Public safety and law enforcement - Market size and forecast 2018-2023
      • Table Public safety and law enforcement - Market size and forecast 2018-2023 ($ millions)
      • Table Public safety and law enforcement - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing use of emotion recognition in automotive sector
    • Advent of emotion sensing technology in gaming
    • Growing use of emotion analytics for screening employees
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alphabet Inc.
      • Table Alphabet Inc. - Vendor overview
      • Table Alphabet Inc. - Business segments
      • Table Alphabet Inc. - Organizational developments
      • Table Alphabet Inc. - Geographic focus
      • Table Alphabet Inc. - Segment focus
      • Table Alphabet Inc. - Key offerings
    • Deloitte Touche Tohmatsu Ltd.
      • Table Deloitte Touche Tohmatsu Ltd. - Vendor overview
      • Table Deloitte Touche Tohmatsu Ltd. - Business segments
      • Table Deloitte Touche Tohmatsu Ltd. - Organizational developments
      • Table Deloitte Touche Tohmatsu Ltd. - Geographic focus
      • Table Deloitte Touche Tohmatsu Ltd. - Segment focus
      • Table Deloitte Touche Tohmatsu Ltd. - Key offerings
    • Gorilla Technology Group
      • Table Gorilla Technology Group - Vendor overview
      • Table Gorilla Technology Group - Product segments
      • Table Gorilla Technology Group - Key offerings
    • IBM Corp.
      • Table IBM Corp. - Vendor overview
      • Table IBM Corp. - Business segments
      • Table IBM Corp. - Organizational developments
      • Table IBM Corp. - Geographic focus
      • Table IBM Corp. - Segment focus
      • Table IBM Corp. - Key offerings
    • Lexalytics Inc.
      • Table Lexalytics Inc. - Vendor overview
      • Table Lexalytics Inc. - Product segments
      • Table Lexalytics Inc. - Organizational developments
      • Table Lexalytics Inc. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Geographic focus
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • NVISO SA
      • Table NVISO SA - Vendor overview
      • Table NVISO SA - Business segments
      • Table NVISO SA - Organizational developments
      • Table NVISO SA - Key offerings
    • SAS Institute Inc.
      • Table SAS Institute Inc. - Vendor overview
      • Table SAS Institute Inc. - Business segments
      • Table SAS Institute Inc. - Organizational developments
      • Table SAS Institute Inc. - Geographic focus
      • Table SAS Institute Inc. - Key offerings
    • Sentiance NV
      • Table Sentiance NV - Vendor overview
      • Table Sentiance NV - Product segments
      • Table Sentiance NV - Organizational developments
      • Table Sentiance NV - Key offerings
    • Tobii AB
      • Table Tobii AB - Vendor overview
      • Table Tobii AB - Business segments
      • Table Tobii AB - Organizational developments
      • Table Tobii AB - Geographic focus
      • Table Tobii AB - Segment focus
      • Table Tobii AB - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report