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Education Technology Market in North America 2015-2019

About the Education Technology Market

A technology-driven education system supports and encourages educational institutions to impart education to students in a digitally rich environment. It uses information, resources, and professional development opportunities to transform traditional teaching methodologies. Teachers can employ such systems to enhance the learning experience for students, engage students using multimedia technologies, and improve the dissemination of knowledge using an array of tools like digital text, graphics, interactive presentations, and audiovisual content. The increased competition in the labor market coupled with the widening skills gap has increased the focus on education standards regarding productivity and performance delivery. Therefore, the education industry is increasingly adopting digital learning as a means of imparting effective skills-based education. This is significantly enhancing the quality of education and has made the learning environment more effective. This, in turn, has fueled the demand for educational tools and devices such as desktops, projectors, and sound systems.

Technavio’s analysts forecast the education technology market in North America to grow at a CAGR of 9.07% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the education technology market in North America for 2016-2020. To calculate the market size, the report considers the revenue generated by vendors through the following product segments: software and services, and hardware.Technavio's report, Education Technology Market in North America 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Apple
  • Blackboard
  • Microsoft
  • Knewton
  • 2U
Other prominent vendors
  • Aptara
  • Articulate
  • Discovery Communication
  • Echo360
  • Ellucian
  • Jenzabar
  • IBM
  • Promethean World
Market driver
  • Need for creative and innovative learning-delivery models
  • For a full, detailed list, view our report
Market challenge
  • Reluctance in accepting alternatives to traditional learning
  • For a full, detailed list, view our report
Market trend
  • High adoption of tablets and mobile devices
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Education Technology Market in North America 2015-2019

Technavio recognizes the following companies as the key players in the education technology market in North America: Apple, Blackboard, Microsoft, Knewton, and 2U.

Other Prominent Vendors in the market are: Aptara, Articulate, Discovery Communication, Echo360, Ellucian, Jenzabar, IBM and Promethean World.

Commenting on the report, an analyst from Technavio’s team said: “An emerging trend in the education technology market is the greater adoption of tablets and other mobile devices. Tablets are being widely adopted as an education tool by various segments of users. In 2013, the US government launched the ConnectED program with the aim of providing next-generation broadband connections to every school. The federal government is promoting the use of IT in the education sector, especially in the K-12 segment, by using allocated funds to provide smooth Internet connectivity and digital equipment.”

According to the report, a key growth driver for this market is the need for creative and innovative learning delivery models. In the current dynamic and competitive environment, innovation and creativity are the key differentiators for students to excel in multitasking and sourcing information from non-conventional sources. Moreover, there is a need to implement innovative teaching methods and continuously re-invent learning patterns to enhance the learning experience. The new generation of students is well acquainted with the use of smartphones and other digital gadgets. Hence, content delivery through various technologies becomes easy and convenient.

Further, the report states that one challenge that could stunt market growth is the reluctance to accept alternatives to traditional learning.

Companies Mentioned

Apple, Blackboard, Microsoft, Knewton, 2U, Aptara, Articulate, Discovery Communication, Echo360, Ellucian, Jenzabar, IBM, Promethean World.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Education technology structure
    • Market size and forecast
      • Table Education technology market in North America ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Education technology market in North America by product
      • Table Education technology market in North America by product 2014
      • Table Education technology market in North America by product 2019
      • Table Education technology market in North America by product 2014-2019 ($ billions)
      • Table Education technology market in North America by product 2014-2019
    • Education technology market in North America by software and services
      • Table Education technology market in North America by software and services 2014-2019($ billions)
    • Education technology market in North America by hardware
      • Table Education technology market in North America by hardware 2014-2019 ($ billions)
      • Table Education technology market in North America by product 2014-2019 ($ billions)
      • Table Education technology market in North America by product 2014-2019
  • Market segmentation by end-user
    • Education technology market in North America by end-user
      • Table Education technology market in North America by end-user 2014
      • Table Education technology market in North America by end-user 2019
      • Table Education technology market in North America by end-user 2014-2019 ($ billions)
      • Table Education technology market in North America by end-user 2014-2019
    • Education technology market in North America by postsecondary institutions
      • Table Education technology market in North America by post-secondary institutions 2014-2019 ($ billions)
    • Education technology market in North America by K-12 schools
      • Table Education technology market in North America by K-12 schools 2014-2019 ($billions)
      • Table Education technology market in North America by end-user 2014-2019 ($ billions)
      • Table Education technology market in North America by end-user 2014-2019
  • Key leading countries
    • Table Education technology market in North America 2014-2019
    • Education technology market in US
      • Table Education technology market in the US 2014-2019 ($ billions)
    • Education technology market in Canada
      • Table Education technology market in Canada 2014-2019 ($ billions)
  • Market drivers
    • Implementation of IT security and cloud-based solutions
    • Increase in demand for one-to-one computing
    • Need for creative and innovative learning delivery models
    • Increase in demand for MOOCs
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Lack of digital fluency
    • Privacy, security, and ethical issues
    • Reluctance in accepting alternatives to traditional learning
    • Weak execution strategies
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Greater adoption of tablets and other mobile devices
    • Significant growth in mobile learning
    • Government initiatives
    • Growth of big data
  • Vendor landscape
    • Competitive landscape
    • Market vendor analysis
  • Key vendor analysis
    • Apple
      • Table Apple: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Apple: Product segmentation by revenue 2014
    • Blackboard
    • Microsoft
      • Table Microsoft: Business segmentation by revenue 2015
      • Table Microsoft: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Microsoft: Segmentation of revenue by geography 2015
    • Knewton
      • Table Knewton: Key partners and investors
    • 2U
      • Table 2U: Key partners
  • Other prominent vendors
    • Aptara
    • Articulate
    • Discovery Communication
    • Echo360
    • Ellucian
    • Jenzabar
    • IBM
    • Promethean World
  • Appendix
    • List of abbreviations
  • Explore Technavio

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