Digital Twin Market by Deployment, End-users, and Geography - Global Forecast and Analysis 2019-2023

Global Digital Twin Market:

About this market

Technavio’s digital twin market analysis considers sales from both on-premise and cloud deployment. Our analysis also considers the sales of the digital twin in APAC, Europe, North America, South America, and MEA. In 2018, the on-premise segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as less vendor dependency, easier customization, and provision of higher security will play a significant role in the on-premise segment to maintain its market position. Also, our global digital twin market report looks at factors such as industry 4.0 and industrial IoT, increase in demand for predictive maintenance and real-time data for monitoring, and need for reduced time0to-market and improved decision making. However, the high cost of deployment and complex architecture of digital twin, cybersecurity for digital twin, and talent gap in the market may hamper the growth of the digital twin industry over the forecast period.

Global Digital Twin Market: Overview

Increase in demand for predictive maintenance and real-time data for monitoring

Predictive maintenance enables companies to monitor the performance and condition of their assets during normal operation to reduce the likelihood of downtimes. Its goal is to predict equipment failure through regularly scheduled maintenance. It has many benefits, such as reduced machine failure, reduced maintenance costs, increased production, and improved safety. Moreover, the demand for real-time data for monitoring the process line, assets and equipment performance has been increasing among the companies as it helps companies to monitor their key performance indicators. This will lead to the expansion of the global digital twin market at a CAGR of almost 38% during the forecast period.

Use of AI in digital twin

AI is rapidly transforming the existing IT landscape. The implementation of AI in digital twin enables companies to gain more insights, transform operations, and unlock new business opportunities. AI plays a vital role in pattern recognition, learning models, unstructured data analytics, multimodal data analytics, and create intelligent knowledge network. The AI-enabled platform enables companies to normalize and contextualize the sensor data for real-time data analysis. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global digital twin market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global digital twin market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital twin manufacturers, that include General Electric Co., IBM Corp., Microsoft Corp., PTC Inc., Siemens AG.

Also, the digital twin market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product offerings by Vendors
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) spending market
      • Table Segments of global information technology (IT) spending market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by deployment
    • Table Deployment - Market share 2018-2023 (%)
    • Comparison by deployment
      • Table Comparison by deployment
    • On-premise - Market size and forecast 2018-2023
      • Table On-premise - Market size and forecast 2018-2023 ($ millions)
      • Table On-premise - Year-over-year growth 2019-2023 (%)
    • Cloud - Market size and forecast 2018-2023
      • Table Cloud - Market size and forecast 2018-2023 ($ millions)
      • Table Cloud - Year-over-year growth 2019-2023 (%)
    • Market opportunity by deployment
      • Table Market opportunity by deployment
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Manufacturing - Market size and forecast 2018-2023
      • Table Manufacturing - Market size and forecast 2018-2023 ($ millions)
      • Table Manufacturing - Year-over-year growth 2019-2023 (%)
    • Energy and utilities - Market size and forecast 2018-2023
      • Table Energy and utilities - Market size and forecast 2018-2023 ($ millions)
      • Table Energy and utilities - Year-over-year growth 2019-2023 (%)
    • Aerospace and defense - Market size and forecast 2018-2023
      • Table Aerospace and defense - Market size and forecast 2018-2023 ($ millions)
      • Table Aerospace and defense - Year-over-year growth 2019-2023 (%)
    • Automotive - Market size and forecast 2018-2023
      • Table Automotive - Market size and forecast 2018-2023 ($ millions)
      • Table Automotive - Year-over-year growth 2019-2023 (%)
    • Healthcare - Market size and forecast 2018-2023
      • Table Healthcare - Market size and forecast 2018-2023 ($ millions)
      • Table Healthcare - Year-over-year growth 2019-2023 (%)
    • Other end-users - Market size and forecast 2018-2023
      • Table Other end-users - Market size and forecast 2018-2023 ($ millions)
      • Table Other end-users - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision Framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Use of AI in digital twin
    • Increasing traction in the healthcare sector
    • Emergence of process twins
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • General Electric Co.
      • Table General Electric Co. - Vendor overview
      • Table General Electric Co. - Product segments
      • Table General Electric Co. - Organizational developments
      • Table General Electric Co. - Geographic focus
      • Table General Electric Co. - Segment focus
      • Table General Electric Co. - Key offerings
    • IBM Corp.
      • Table IBM Corp. - Vendor overview
      • Table IBM Corp. - Business segments
      • Table IBM Corp. - Organizational developments
      • Table IBM Corp. - Geographic focus
      • Table IBM Corp. - Segment focus
      • Table IBM Corp. - Key offerings
    • Microsoft Corp.
      • Table Microsoft Corp. - Vendor overview
      • Table Microsoft Corp. - Business segments
      • Table Microsoft Corp. - Organizational developments
      • Table Microsoft Corp. - Segment focus
      • Table Microsoft Corp. - Key offerings
    • PTC Inc.
      • Table PTC Inc. - Vendor overview
      • Table PTC Inc. - Business segments
      • Table PTC Inc. - Organizational developments
      • Table PTC Inc. - Geographic focus
      • Table PTC Inc. - Segment focus
      • Table PTC Inc. - Key offerings
    • Siemens AG
      • Table Siemens AG - Vendor overview
      • Table Siemens AG - Business segments
      • Table Siemens AG - Organizational developments
      • Table Siemens AG - Geographic focus
      • Table Siemens AG - Segment focus
      • Table Siemens Gamesa Renewable Energy
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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