Category: Advertising & Marketing
Advertising & Marketing market research reports by IMARC Services Pvt. Ltd.
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Location-Based Services (LBS) Market Report by Component (Hardware, Software, Services), Technology (GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference (E-OTD), Observed Time Difference, Cell ID, Wi-Fi, and Others), Location Type (Indoor, Outdoor), Application (Emergency Services, Tracking Services, Navigation Services, Social Media Services, Information Services, Gaming and Entertainment Services, Advertising and Promotion Services, and Others), End User (Banking, Financial Services, and Insurance (BFSI), IT and Telecom, Retail, Transportation and Logistics, Government, Healthcare and Life Services, Manufacturing, and Others), and Region 2025-2033
The global location-based services (LBS) market size reached USD 46.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 187.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.84% during 2025-2033. The growing utilization of smartphones and tablets, rising adoption o ... Read More
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Indian Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Internet/Online Advertising, Mobile Advertising, Outdoor Advertising) 2025-2033
The Indian advertising market size reached INR 908.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 2,118.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.37% during 2025-2033. The growing adoption of advertising to enhance brand awareness, increasing number of ... Read More
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Game-Based Learning Market Report by Platform (Online, Offline), Revenue Type (Game Purchase, Advertising, and Others), End-User (K-12 Game-Based Learning, Higher Game-Based Learning), and Region 2025-2033
The global game-based learning market size reached USD 21.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 80.0 Billion by 2033, exhibiting a growth rate (CAGR) of 15.05% during 2025-2033. The market growth is primarily driven by the escalating demand for engaging lear ... Read More
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Print Advertising Market Report by Type (Newspaper Advertising, Magazine Advertising), Industry (Retail, Electronics and Telecommunications, Insurance and Finance, and Others), and Region 2025-2033
The global print advertising market size reached USD 31.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.2 Billion by 2033. The market is experiencing steady growth driven by the growing demand for tangible advertising solutions, rising need for reliable and credibl ... Read More
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US Healthcare Advertising Market Report by Product Type (Pharmaceuticals (Small Molecule Drugs), Biopharmaceuticals, Vaccines, Over-The-Counter (OTC) Drugs) 2025-2033
The US healthcare advertising market size reached USD 24.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.8% during 2025-2033. The growing online direct-to-consumer advertising due to the shift in promotional a ... Read More
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Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2025-2033
The global television advertising market size reached USD 243.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 329.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.24% during 2025-2033. The growing sales of smart TVs, increasing utilization of programmatic adver ... Read More
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Flexible Display Market Report by Display Type (OLED, LCD, Electronic Paper Display (EPD), and Others), Substrate Material (Glass, Plastic, and Others), Application (Smartphones and Tablets, Smart Wearables, Televisions and Digital Signage Systems, Personal Computers and Laptops, and Others), and Region 2025-2033
The global flexible display market size reached USD 27.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 170.3 Billion by 2033, exhibiting a growth rate (CAGR) of 21.19% during 2025-2033. The market is propelled by the rapidly increasing sales of smartphones, exponentia ... Read More
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Hadoop Big Data Analytics Market Report by Component (Solutions, Services), Deployment Mode (On-premises, Cloud-based), Business Function (Marketing and Sales, Operations, Finance, Human Resources), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), End User (BFSI, Retail, IT and Telecom, Healthcare and Life Sciences, Manufacturing, Media and Entertainment, and Others), and Region 2025-2033
The global hadoop big data analytics market size reached USD 22.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 70.6 Billion by 2033, exhibiting a growth rate (CAGR) of 13.07% during 2025-2033. Hadoop is an efficient open-source big data analytics platform that can st ... Read More
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Casino Management Systems Market Report by Component (Solution, Service), Application (Accounting, Security and Surveillance, Hotel and Hospitality Management, Analytics, Player Tracking, Digital Content Management, Marketing and Promotions), End User (Small and Medium Casinos, Large Casinos), and Region 2025-2033
The global casino management systems market size reached USD 9.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 20.9 Billion by 2033, exhibiting a growth rate (CAGR) of 9.6% during 2025-2033. The increasing legalization of gambling industry, rising demand for advanced ... Read More
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Location Analytics Market Report by Component (Software, Services), Deployment Mode (On-premises, Cloud-based), Location Type (Indoor, Outdoor), Application (Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others), End Use Industry (BFSI, Healthcare, Hospitality, Government, Transport and Logistic, IT And Telecom, Retail and Consumer Goods, Media and Entertainment, and Others), and Region 2025-2033
The global location analytics market size reached USD 27.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 88.4 Billion by 2033, exhibiting a growth rate (CAGR) of 13.67% during 2025-2033. The rising demand for real-time location tracking to optimize supply chain operat ... Read More
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Emotion Detection and Recognition Market Report by Component (Software Tools, Services), Technology (Pattern Recognition Network, Machine Learning, Natural Language Processing, Bio-Sensors Technology, Feature Extraction and 3D Modelling, and Others), Application (Law Enforcement, Surveillance and Monitoring, Marketing and Advertising, Media and Entertainment, and Others), End User (Government, Healthcare, Retail, Entertainment, Transportation, Defence and Security Agency, Education, and Others), and Region 2025-2033
The global emotion detection and recognition market size reached USD 55.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 227.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.01% during 2025-2033. Emotion detection and recognition (EDR) refers to a method utiliz ... Read More
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Flat Panel Display Market Report by Technology (OLED, Quantum Dot, LED, LCD, and Others), Application (Smartphone and Tablet, Smart Wearable, Television and Digital Signage, PC and Laptop, Vehicle Display, and Others), Industry Vertical (Healthcare, Retail, BFSI, Military and Defense, Automotive, and Others), and Region 2025-2033
The global flat panel display market size reached USD 144.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 221.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.56% during 2025-2033. A flat panel display (FPD) is an electronic view device that projects various in ... Read More
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Enterprise Artificial Intelligence Market Report by Component (Solution, Services), Deployment Mode (Cloud, On-premises), Technology (Natural Language Processing (NLP), Machine Learning, Computer Vision, Speech Recognition, and Others), Organization Size (Large Enterprises, Small and Medium-sized Enterprises), Industry Vertical (BFSI, Media and Advertising, IT and Telecom, Retail, Healthcare, Automotive and Transportation, and Others), and Region 2025-2033
The global enterprise artificial intelligence market size reached USD 30.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 426.7 Billion by 2033, exhibiting a growth rate (CAGR) of 32.34% during 2025-2033. The rising trends of using digital manufacturing, Industrial Int ... Read More
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Enterprise Streaming Media Market Report by Solution (Video Conferencing, Video Content Management, Webcasting, Web Conferencing), Service (Professional Service, Managed Service, Support and Maintenance), Deployment (Cloud-based, On-premises), Enterprise Size (Small and Medium-sized Enterprises, Large Enterprise), Application (Team Collaboration and Knowledge Transfer, Corporate Communication, Training and Development, Marketing, and Others), End Use (BFSI, Healthcare, Manufacturing, Government, IT and Telecom, Media and Entertainment, Retail, and Others), and Region 2025-2033
The global enterprise streaming media market size reached USD 40.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 145.9 Billion by 2033, exhibiting a growth rate (CAGR) of 14.64% during 2025-2033. The market is experiencing steady growth driven by the increasing need f ... Read More
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Gaming Market Report by Device Type (Consoles, Mobiles and Tablets, Computers), Platform (Online, Offline), Revenue (In-Game Purchase, Game Purchase, Advertising), Type (Adventure/Role Playing Games, Puzzles, Social Games, Strategy, Simulation, and Others), Age Group (Adult, Children), and Region 2025-2033
The global gaming market size reached USD 241.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 535.3 Billion by 2033, exhibiting a growth rate (CAGR) of 8.3% during 2025-2033. The rising popularity of gaming especially among young individuals, the emergence of e-sports ... Read More
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Mobile Advertising Market Report by Segment (Search, Display, Video, Social Media, Websites, and Others), and Region 2025-2033
The global mobile advertising market size reached USD 231.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 574.9 Billion by 2033, exhibiting a growth rate (CAGR) of 10.13% during 2025-2033. The market is rapidly growing, driven by the widespread utilization of mobile d ... Read More
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Online Advertising Market Report by Type (Search, Display, Classified, Video, and Others) and Region 2025-2033
The global online advertising market size reached USD 255.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 558.6 Billion by 2033, exhibiting a growth rate (CAGR) of 9% during 2025-2033. There are numerous factors that are driving the market, which include the rising ut ... Read More
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Advertising Market Report by Type (Television, Print (Newspaper and Magazine), Radio, Outdoor, Internet (Search, Display, Classified, Video), Mobile, Cinema), and Region 2025-2033
The global advertising market size reached USD 676.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 995.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033. The market is experiencing steady growth driven by the shift towards online platforms, r ... Read More
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Digital Asset Management Market Report by Type (Brand Asset Management System, Library Asset Management System, Production Asset Management System), Component (Solution, Services), Application (Sales and Marketing, Broadcast and Publishing, and Others), Deployment (On-premises, Cloud), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), End-Use Sector (Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Retail, Manufacturing, Healthcare and Life Sciences, Education, Travel and Tourism, and Others), and Region 2025-2033
Digital Asset Management Market Report by Type (Brand Asset Management System, Library Asset Management System, Production Asset Management System), Component (Solution, Services), Application (Sales and Marketing, Broadcast and Publishing, and Others), Deployment (On-premises, Cloud), Organization ... Read More
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Business Travel Market Report by Type (Managed Business Travel, Unmanaged Business Travel), Purpose Type (Marketing, Internal Meetings, Trade Shows, Product Launch, and Others), Expenditure (Travel Fare, Lodging, Dining, and Others), Age Group (Travelers Below 40 Years, Travelers Above 40 Years), Service Type (Transportation, Food and Lodging, Recreational Activities, and Others), Travel Type (Group Travel, Solo Travel), End-User (Government, Corporate, and Others), and Region 2025-2033
Business Travel Market Report by Type (Managed Business Travel, Unmanaged Business Travel), Purpose Type (Marketing, Internal Meetings, Trade Shows, Product Launch, and Others), Expenditure (Travel Fare, Lodging, Dining, and Others), Age Group (Travelers Below 40 Years, Travelers Above 40 Years), Se ... Read More
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Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2025-2033
Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2025-2033 The global public relation robots market size reach ... Read More
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Commercial Printing Market Report by Technology (Lithographic Printing, Digital Printing, Flexographic Printing, Screen Printing, Gravure Printing, and Others), Print type (Image, Painting, Pattern, and Others), Application (Packaging, Advertising, Publishing), and Region 2025-2033
Commercial Printing Market Report by Technology (Lithographic Printing, Digital Printing, Flexographic Printing, Screen Printing, Gravure Printing, and Others), Print type (Image, Painting, Pattern, and Others), Application (Packaging, Advertising, Publishing), and Region 2025-2033 The global commer ... Read More
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Digital Signage Market Size, Share, Trends and Forecast by Type, Component, Technology, Application, Location, Size, and Region, 2025-2033
Digital Signage Market Size, Share, Trends and Forecast by Type, Component, Technology, Application, Location, Size, and Region, 2025-2033 The global digital signage market size was valued at USD 28.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 48.95 Billion by 20 ... Read More
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Digital Video Content Market Report by Business Model (Subscription, Advertising, Download-to-Own (DTO), and Others), Device (Laptop, Personal Computers (PC), Mobile, and Others), Type (Video-on-Demand (VOD), Online Video), and Region 2025-2033
Digital Video Content Market Report by Business Model (Subscription, Advertising, Download-to-Own (DTO), and Others), Device (Laptop, Personal Computers (PC), Mobile, and Others), Type (Video-on-Demand (VOD), Online Video), and Region 2025-2033 The global digital video content market size reached US ... Read More
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Machine Learning as a Service (MLaaS) Market Report by Component (Software, Services), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), Application (Marketing and Advertising, Fraud Detection and Risk Management, Predictive Analytics, Augmented and Virtual Reality, Natural Language Processin, Computer Vision, Security and Surveillance, and Others), End User (IT and Telecom, Automotive, Healthcare, Aerospace and Defense, Retail, Government, BFSI, and Others), and Region 2025-2033
Machine Learning as a Service (MLaaS) Market Report by Component (Software, Services), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), Application (Marketing and Advertising, Fraud Detection and Risk Management, Predictive Analytics, Augmented and Virtual Reality, Natural ... Read More
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