This is the first of several hospitality studies under the IHL Insight Market View series of research that is part of the Retail Executive Advisory Program (REAP) at IHL. This study looks at the Total Hospitality Software Market. Others that will be available shortly as part of the REAP program include Hospitality SaaS Market, Hospitality Hardware Market and then finally Total Hospitality Store Systems Market.
Readers of this research will get a forecast for Software Licenses, Software Maintenance, and Software-as-a-Service. In addition, we size the market by Line of Business Categories ranging from Business Intelligence to eCommerce to Merchandising and Supply Chain to Marketing to Store Systems; 10 LOB categories in all. Breakouts are included for Fast Food, Bar/Restaurants, and then Other Hospitality which is inclusive of Lodging, Casinos, Cruises, Theaters, Theme Parks, Museums, Stadiums and other formats.
Next we provide rankings for combined Software and SaaS, Software and Maintenance, and then just SaaS on its own.
Then we discuss market trends, drivers and market barriers.
The IHL Insight Market View Map then positions vendors against each other in a 3-dimensional quadrant view. The upper right quadrant shows someone who is a leader in market strength and also in growth, innovation, and unified commerce coverage. What is unique about the IHL approach is we also add a further dimension of market share scale so you can not only see who is in what quadrant, but how strong they are as well. This is ideal as executives review their market position and consider competitors and acquisition candidates.
Finally, we provide market profiles on the top 15 software providers by revenue. Each profile includes total revenues, revenues by hardware, software, SaaS, and services, revenues by region, and revenues by Line of Business Category. In addition, the profiles include merger and acquisition information as well as key clients.
The data, forecasts, and positioning maps are provided Worldwide as well as a deep dive on North America.
What makes this research different and more rigorous is that it is based on a very sophisticated and highly objective research model. It allows vendors, retailers and analysts to see who are the real leaders in retail software, true software market rankings, who is leading in the fast growing software-as-a-service market, and which vendors are leading in sales, innovation, market reach and can implement a complete unified commerce approach to retail.