Worldwide Smart Speaker Market Shares, 2021: Amazon, Google, and Baidu Maintain Dominance in a Rapidly Cooling Market

Worldwide Smart Speaker Market Shares, 2021: Amazon, Google, and Baidu Maintain Dominance in a Rapidly Cooling Market

This IDC study discusses worldwide smart speaker market shares for 2021."The COVID-19 pandemic inflated demand in 2020 and 2021 as consumers shifted spending priorities in-house, but now interest is levelling off as consumers set their focus beyond the home once more as pandemic restrictions have relaxed," says Adam Wright, senior research analyst for IDC's Smart Home and Office Devices research program. "The rapid proliferation of smart speakers in the past few years has exposed some of the shortcomings of these devices and consumers are vastly underutilizing the full suite of capabilities and services."

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Amazon
Baidu
Google
Sonos
Xiaomi
Market Context
Significant Market Developments
Methodology
Market Definition
Smart Home and Smart Office
Smart Speakers
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook