Worldwide Sales Force Productivity and Management Software Forecast, 2020–2024: Flattening the Growth Curve by $9.1 Billion

Worldwide Sales Force Productivity and Management Software Forecast, 2020–2024: Flattening the Growth Curve by $9.1 Billion

This IDC study provides historical data (2015–2019) and a forecast data (2020–2024) for the worldwide sales force productivity and management software market."The sales force productivity and management software market will continue to grow, albeit dramatically slower than formerly thought due to the global economic slowdown resulting from the COVID-19 pandemic," said Gerry Murray, research director, Marketing and Sales Technology at IDC. "In the face of the perfect economic storm, the sales function must adapt to two huge changes that require new or upgraded technology and skills. First, the immediate cessation of in-person meetings has made every rep a virtual rep. Second, every deal is under intense financial scrutiny, which means value-based selling is essential to success in 2020. These two trends will require viable companies to invest in modernizing their sales tech stack and sales rep skill sets."

Please Note: Extended description available upon request.


IDC Market Forecast Figure
Executive Summary
COVID-19 Notes
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Virtual Selling
Value-Based Relationships
Customer Experience
Inhibitors
The Impact of COVID-19
New Deals Versus Renewals
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

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