Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026

Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026

This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken out by major type, format, and mobile operating system at a global level. Direct mobile game spending and the share of in-game ad revenue that is paid out to mobile game developers/publishers is broken out into four geographic regions as well: North America, Western Europe, Asia/Pacific, and a combined the rest of the world (ROW) region."In-app advertising is the ultimate sweet spot of advertising — not only does it attracts most new advertising spend but also enjoys the network effects of advertising automation," said Karsten Weide, IDC's program VP of Media and Entertainment.

Please Note: Extended description available upon request.

IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
More Gaming-Related Mobile Ad Market Trends
North America
Western Europe
Asia/Pacific (Including Japan)
Rest of World
Market Context
Drivers and Inhibitors
Gaming's Rising Global Profile
5G Devices and Related Network Improvements
Apple's IDFA and Google's GAID Deprecation
Denouement of COVID-19 Pandemic
Significant Market Developments
Changes from Prior Forecast
Market Definition
Related Research

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