Worldwide Enterprise Mobility Management Software Market Shares, 2014: Fragmentation Continues, But the Dust Is Starting to Settle
This IDC study provides a competitive analysis of the enterprise mobility management (EMM) software market for 2014. In addition to a ranking of the top 15 vendors by revenue, it provides an overview of key market trends and vendors that helped shape the market landscape in 2014."Growth results from 2014 demonstrate that no vendor can afford to rest on its laurels in this space," says Stacy Crook, research director, Mobile Enterprise. "Large software vendors need to allow mobile business units to continue to move at the speed the mobile market demands. Pure-plays need to keep innovating to keep their ASPs up while their larger competitors create increased pricing pressure in the market. A focus on the right messaging for the right user audience is key, and developing a multifaceted channel that can help the vendor reach that audience in the most effective way is crucial for future growth."