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Worldwide and U.S. Customer Experience Services Forecast, 2024–2028

Publisher IDC
Published Jul 31, 2024
Length 20 Pages
SKU # IDC19039348

Description

Worldwide and U.S. Customer Experience Services Forecast, 2024–2028


This IDC study provides an analysis of the worldwide customer experience (CX) services market for the 2024–2028 forecast period."Great marketing, sales, and design services are more important than ever to enterprises and public bodies at a time of demographic, political, technological, and social and economic upheaval," said Douglas Hayward, research director, customer experience services at IDC. "But for technology, consulting, design, marketing, advertising, and media services to create maximum value for client organizations, CX suppliers must offer seamless end-to-end service delivered by truly multidisciplinary teams that are laser focused on creating measurable value for their clients. In marketing as in professional services, it's too easy to embrace the newest fad and lose sight of ground-level reality. Great CX services providers take their clients into the future by keeping them focused on business value."

Please Note: Extended description available upon request.

Table of Contents

20 Pages

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

What Is Driving CX Services Up and Down?

Upward Pressures on CX Services Demand

Downward Pressures on CX Services Demand

Worldwide CX Services by Macroregion and Segment

U.S. CX Services by Segment

Market Context

Drivers and Inhibitors

Drivers

Generative AI Transforms Marketing And Drives IT Services Demand

Enterprise Focus on Marketing Essentials and High-Quality, Real-Time Data

Inhibitors

Some Organizations Question the Value of Martech Investment

Technology Change Drives a Possible Step Change in Agency Cost Reduction

Significant Market Developments

The EU Passes the AI Act, the World's First Comprehensive AI Law

Multicultural Marketing Got a Bit Complicated — But Is Still Valid

Changes from Prior Forecast

Market Definition

Methodology

Related Research

Pricing

Currency Rates
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