Western Europe Enterprise Mobile Application Development Platform Forecast, 2016-2021
This IDC study examines the Western European Enterprise Mobile Application Development Platform (MADP) software market from 2016 to 2021. The document also identifies key market and technology developments as well as the drivers and inhibitors that will shape its evolution in the future. Market sizing and forecast are split by delivery model (on premise and as a service)."A quarter of Western European companies claim to develop custom mobile apps in-house, but over half of them have only developed (or are developing) their first applications. The economics of purchasing an MADP solution are not yet justified by most Western European organizations at present," said Angela Salmeron, research manager, IDC EMEA Mobile Enterprise Strategies. "Nevertheless, IDC is optimistic about the future of MADP solutions. A new era is positioning mobility as the face of digital transformation (DX) strategies, with mobile apps at the core of business-to-consumer (B2C) and business-to-business (B2B) interaction; MADP solutions together with the application of DevOps practices can be a powerful competitive weapon for digital disrupters."
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