Volume — The AI Agency: Optimizing Human Performance Through Cognitive and Artificial Intelligence

Volume — The AI Agency: Optimizing Human Performance Through Cognitive and Artificial Intelligence

This IDC Vendor Profile analyzes Volume, a U.K. company with AI and cognitive solutions. It reviews key potential success factors for Volume's AI offerings, including its market potential, technology/solution, go-to-market and product strategies, and differentiators. It also provides essential guidance for the vendor.We have chosen to profile Volume for a variety of reasons. First, it does not fit neatly into any category. Although it is a digital agency, it is also arguably becoming an AI technology provider in its own right with its own IP, and a partner to both Microsoft and IBM.IDC sees the channel evolving with non-traditional partners such as digital agencies, start-ups, industry specialist firms, and digital systems integrators (SIs) starting to lead in digital transformation. This results in a blurring of boundaries between different partner types. We believe that it is important for partner executives to understand this changing landscape and how very differently these non-traditional partners operate.

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