U.S. Virtual Pay TV Subscription Forecast, 2019–2023

U.S. Virtual Pay TV Subscription Forecast, 2019–2023

This IDC study presents a forecast of virtual pay TV subscribers in the United States through 2023 and an analysis of key developments and market drivers and inhibitors."IDC estimates that subscribers to virtual pay TV services in the United States totaled over 7.1 million at the end of 2018," says Greg Ireland, research director, Multiscreen Video at IDC. "Hulu and Google's YouTube TV continue to make gains in the virtual pay TV market, fueling additional pressure on traditional pay TV providers that are experiencing cord-cutting across cable, satellite, and telco TV services. This sets up an ongoing battle between incumbent pay TV providers and new entrants to capture share and define the next generation of consumer video experiences."

Please Note: Extended description available upon request.


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Customer Demand
Service Evolution
New Entrants
Inhibitors
OTT Competition
Service and Content Parity
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook