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Top 5 Trends in the Augmented and Virtual Reality Market to Watch in 2024

Publisher IDC
Published Jan 26, 2024
Length 6 Pages
SKU # IDC18458209

Description

Top 5 Trends in the Augmented and Virtual Reality Market to Watch in 2024


This IDC Market Perspective examines the key trends that will impact the augmented reality and virtual reality market in 2024. As vendors, enterprise users, and consumers head into 2024, the important lessons learned around use cases, gaming, and artificial intelligence will drive the trends we expect to see in this market throughout the year."2024 sees augmented and virtual reality coming front and center," points out Ramon T. Llamas, research director with IDC's Augmented Reality and Virtual Reality team. "Apple's long-awaited entry into the market will generate new interest while enlarging the spotlight for the category as a whole. Vendors should be prepared for the emerging trends on the horizon in 2024 as they will have long-lasting ramifications in the years to come."

Please Note: Extended description available upon request.

Table of Contents

6 Pages
Executive Snapshot
New Market Developments and Dynamics
Apple's Vision Pro Ignites Interest in Mixed Reality
Impact in 2024
Assisted Reality Unit Volumes Grow as Augmented Reality Shipments Slip
Impact in 2024
Generative Artificial Intelligence to Create Virtual Content
Impact in 2024
Consumer VR Engagement Will Increase
Impact in 2024
Frontline Versus Office-Based XR: It Has to Be Practical
Impact in 2024
Advice for the AR/VR Technology Supplier and Services Provider
Get Ready for the Apple Effect
Ensure Consumer VR Platform Providers Lean In
Prepare and Plan for Artificial Intelligence
Have a Defined Use Case for B2B XR Deployments
Learn More
Related Research
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