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Telstra's Strategic Acquisition of Ooyala Validates the OTT Streaming Video Opportunity

Telstra's Strategic Acquisition of Ooyala Validates the OTT Streaming Video Opportunity

This IDC Insight covers the recent acquisition of Ooyala by Telstra. On August 11, 2014, Telstra, Australia's dominant telco, acquired 98% of Ooyala via an additional investment of US$270 million. Ooyala is one of the leaders in the online video delivery and analytics space. Telstra was already a significant stakeholder in Ooyala with a previous investment of US$61 million for a 23% stake. Ooyala will continue to operate autonomously as an independent subsidiary.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Streaming Video Is Growing and Represents the Next Big Thing for Telcos
Telcos' Core Businesses Are Under Pressure, Prompting New Approaches
Streaming Video Is a Big Opportunity for Telcos to Target
Content Providers and Brands Need Analytics and Management Tools besides Bandwidth
Analytics Is Essential for Targeting Consumers Who Are Increasingly Mobile
This Deal Is Win-Win for Both Ooyala and Telstra
Ooyala Has Already Leveraged Telstra's Muscle to Acquire Videoplaza
Future Outlook

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