Telstra Purple: A Services Business Unit Leveraging People and Purpose
This IDC Market Note specifically focuses on Telstra Purple. Australian telecommunications and IT services provider Telstra announced the launch of Telstra Purple. Telstra Purple is a newly formed standalone services firm, which is an evolution of the existing Business Technology Services (BTS), which will focus on solving complex IT challenges for its largest enterprise customers globally. "Telstra is investing in services as the new growth opportunity for the company. Leveraging people, process, tools, and technologies to help solve its customers' most difficult business and technology challenges will allow Telstra Purple to capitalize on increased intimacy and new strategic opportunities for growth," states Leslie Rosenberg, research vice president for IDC's Network and Infrastructure Life Cycle Services.
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