U.S. Smartwatch and Fitness Tracker Ownership, 2022
This IDC Survey looks at smartwatch and fitness tracker ownership in the United States. We polled 1,411 current smartwatch and fitness tracker owners on what brand of device they own, whether it was the same brand as their smartphone, and how important it was for them to have those brands match, how likely they were to change brands, and what it would take for them to switch.
As the U.S. smartwatch and fitness tracker market is still in its growth phase, brand loyalty will be continuously tested," says Ramon T. Llamas, research director with IDC's Wearables team. "Apple is by far the most popular one on our list by a wide margin, yet the majority of our participants are open to other brands — even Apple Watch owners.
What exactly will drive owners to switch brands remains an open question," adds Llamas. "The list of the most popular options — ranging from third-party applications and health and fitness experiences to cost and battery life — failed to produce a clear reason to switch brands. Still, these give brands areas to further develop their offerings so as to retain their current customers and attain new ones.
Please Note: This survey is delivered as a PowerPoint.
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