U.S. Smart Speaker Market Shares, 2018: Amazon Leads in Volume and Google Leads in Value

U.S. Smart Speaker Market Shares, 2018: Amazon Leads in Volume and Google Leads in Value

This IDC study discusses the U.S. smart speaker market shares for 2018."The smart speaker market continues to advance at a rapid pace in terms of both the number and types of products entering the market and rising levels of consumer awareness and adoption of these devices," says Adam Wright, senior research analyst for IDC's Consumer Internet of Things research program. "Although Amazon has held a commanding lead in terms of market penetration for some time as a first mover in the market, Google is continuing to make noticeable strides in closing the gap. Taken together, in 2018, Amazon and Google accounted for 87.3% of the total market in terms of shipments. As more consumers become aware of smart assistant–embedded speakers, competition for the top spot will be fierce — especially since the smart speaker is emerging as the central gateway for consumers to interact with their broader ecosystem of smart home devices and services."

Please Note: Extended description available upon request.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Amazon
Google
Sonos
Market Context
Significant Market Developments
Methodology
Market Definition
Consumer IoT and the Smart Home
Smart Speakers
Related Research

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