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The Role of Executive Briefing Centers in Customer Experience: Peer Insights

The Role of Executive Briefing Centers in Customer Experience: Peer Insights

This IDC Perspective explores the role of executive briefing centers within marketing and customer experience. With increased use of technology, marketers and sales teams can create more tailored experiences for customers at every step of the customer's decision journey. "Executive briefing centers will continue to be a high-touch implementation for customers within B2B companies because it provides customers with a unique first-hand experience of the products being offered as well as a deeper human exchange with vendors," said Warren Lane, research analyst, CMO Advisory Services. "The evolution of executive briefing centers will change how marketers and the sales force think about their products and how customers experience them."

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
Executive Briefing Centers and the Marketing Strategy
EBC and the Customer's Journey
EBC and Experience Customization
EBC and Company Representative Engagement
Executive Briefing Centers Collaborating with Sales
Relationship Building
Advice for the Technology Marketer
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