How Ready Are European Channel Partners to Support Xerox's Reinvention Strategy?

This IDC Market Perspective examines Xerox's readiness to execute on its Reinvention strategy with a partner-led approach in Europe, factoring in its planned acquisition of Lexmark. It includes an extract from IDC's 2024 Western European Print Vendor Channel Support Program Assessment, comparing Lexmark's and Xerox's multichannel partners' ratings of the vendors' respective channel support programs and IDC's recommendations to Xerox."Xerox is working on achieving accelerated printer market growth and market share through its planned acquisition of Lexmark," said Jacqui Hendriks, associate research director, European Print Vendor Transformation Strategies. "However, Xerox must also focus on building its partner-led approach to accelerating European digital and IT services growth by developing a compelling channel support program that attracts the required talent."


Executive Snapshot

New Market Developments and Dynamics

Realizing Structural Cost Improvements: Xerox's Shift to an Indirect Distribution Model

Expanded Channel Network Through Planned Lexmark Acquisition

Lexmark vs. Xerox Channel Support Programs: What Do Their Channel Partners Think?

Advice for the Services Provider

Advice for XEROX

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