The Rapidly Evolving Distributor Marketplace
This IDC study discusses the rapidly evolving distributor marketplace and its implications for technology vendors, channel partners, and IT distributors. As cloud is rapidly becoming a more significant portion of the IT market, the operational complexities behind managing a SaaS and PaaS architecture are mounting and requiring more sophisticated approaches by partners and vendors. Cloud marketplaces are one of the best ways to reduce this complexity and provide end customers a single ongoing invoice for solution."Distributors' goal in providing cloud marketplaces is to universally allow all stakeholders the ability to monitor activity proactively and, most importantly, to allow resellers and customers to manage customer life cycle on a single pane of glass." — Pam Miller, director, Partner Research at IDC
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