The Rapidly Evolving Distributor Marketplace

The Rapidly Evolving Distributor Marketplace

This IDC study discusses the rapidly evolving distributor marketplace and its implications for technology vendors, channel partners, and IT distributors. As cloud is rapidly becoming a more significant portion of the IT market, the operational complexities behind managing a SaaS and PaaS architecture are mounting and requiring more sophisticated approaches by partners and vendors. Cloud marketplaces are one of the best ways to reduce this complexity and provide end customers a single ongoing invoice for solution."Distributors' goal in providing cloud marketplaces is to universally allow all stakeholders the ability to monitor activity proactively and, most importantly, to allow resellers and customers to manage customer life cycle on a single pane of glass." — Pam Miller, director, Partner Research at IDC

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Situation Overview
Why Use Distributors for Cloud
Benefits of Marketplaces
End Customer
Life-Cycle Management
Marketplace Goal
New Distributor Marketplace Capabilities
The Holy Grail: Multivendor Solutions
Evolution of Cloud Marketplaces
Ordering, Provisioning, Processing, Metering Data, and Billing Simplified
Vendor APIs
Integrating with Partners' Financial Systems
Connecting with Other Marketplaces
Pricing Models
Referral Model
Monthly, Quarterly, or Annual Recurring Subscriptions
Consumption, Utility, or Usage-Based Billing
Assimilating Pricing Terms
Extending Solutions
Simple Search
Suggested Add-On Products
Partners Own Products and Services
Importance of Integrated ERP
Real-Time, Full-Detail Analysis
End Customer Marketplace Access
Partner Controlled
End-User Storefronts
Support, Help, and Enablement
24 x 7 Tech Support
Built-In Contextual Help and Enablement
Born-in-the-Cloud Competitor
Future Outlook
Essential Guidance
Learn More
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