The Power of the Digital Crowd: Applause Shifts Gears in Europe

The Power of the Digital Crowd: Applause Shifts Gears in Europe

This IDC Vendor Profile analyzes Applause (formerly uTest), a start-up that has since its inception achieved impressive growth in the provision of mobile application testing services. The Vendor Profile includes the company's background, service portfolio, go-to-market strategy, and European expansion. It also looks at the challenges, opportunities, and market drivers of crowdsourced mobile application testing services.

Please Note: Extended description available upon request.

IDC Opinion
In This Vendor Profile
Situation Overview
Company Overview
An Introduction to Applause
Company Growth and European Expansion
Client Base: Enterprise Clients Ramp Up
The Community: The Foundation of its Business Model
Building a Sustainable and High-Quality Network of Resources
Company Strategy
Expanding Services Portfolio
Key Differentiators
Future Outlook
Challenges and Opportunities
Market Accelerators/Drivers
Essential Guidance
Advice for Applause
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Related Research
Figure: Key Attractions/Motivations for Utilizing Crowdsourcing

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