The Power of the Digital Crowd: Applause Shifts Gears in Europe

IDC Opinion

In This Vendor Profile

Situation Overview

Company Overview

An Introduction to Applause

Company Growth and European Expansion

Client Base: Enterprise Clients Ramp Up

The Community: The Foundation of its Business Model

Building a Sustainable and High-Quality Network of Resources

Company Strategy

Expanding Services Portfolio

Key Differentiators

Future Outlook

Challenges and Opportunities

Market Accelerators/Drivers

Essential Guidance

Advice for Applause

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Related Research

Figure: Key Attractions/Motivations for Utilizing Crowdsourcing

The Power of the Digital Crowd: Applause Shifts Gears in Europe

This IDC Vendor Profile analyzes Applause (formerly uTest), a start-up that has since its inception achieved impressive growth in the provision of mobile application testing services. The Vendor Profile includes the company's background, service portfolio, go-to-market strategy, and European expansion. It also looks at the challenges, opportunities, and market drivers of crowdsourced mobile application testing services.

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