The Power of the Digital Crowd: Applause Shifts Gears in Europe
This IDC Vendor Profile analyzes Applause (formerly uTest), a start-up that has since its inception achieved impressive growth in the provision of mobile application testing services. The Vendor Profile includes the company's background, service portfolio, go-to-market strategy, and European expansion. It also looks at the challenges, opportunities, and market drivers of crowdsourced mobile application testing services.
Please Note: Extended description available upon request.- IDC Opinion
- In This Vendor Profile
- Situation Overview
- Company Overview
- An Introduction to Applause
- Company Growth and European Expansion
- Client Base: Enterprise Clients Ramp Up
- The Community: The Foundation of its Business Model
- Building a Sustainable and High-Quality Network of Resources
- Company Strategy
- Expanding Services Portfolio
- Key Differentiators
- Future Outlook
- Challenges and Opportunities
- Market Accelerators/Drivers
- Essential Guidance
- Advice for Applause
- Learn More
- Related Research
- Figure: Key Attractions/Motivations for Utilizing Crowdsourcing
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