3rd Platform Participation: A Western European Channel View

3rd Platform Participation: A Western European Channel View

This IDC study is the first in a series of documents that examine the findings of IDC's most recent software channels survey, which focused on partnering in the 3rd Platform. It provides an overview of current solution provider participation in offering 3rd Platform solutions and explains why partners choose or do not choose to become involved in these technologies.

"The biggest challenge of the 3rd Platform in Western Europe is that vendors no longer have to convince partners about the opportunities inherent in it. It is more about making sure that their programs and enablement tools are targeted enough to cater to the different levels of 3rd Platform maturity and flexible enough to respond to their partners' needs as they become more committed and involved," said Margaret Adam, program director, IDC European Channels and Alliances.

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Situation Overview
Future Outlook
Essential Guidance
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Related Research
Figure: The 3rd Platform of Innovation and Growth
Figure: 3rd Platform Spending in Europe as a Portion of the Total
Figure: Western European Channel Participation in 3rd Platform Technologies
Figure: Channel Participation in 3rd Platform Offerings by Country
Figure: Average Years of 3rd Platform Participation (Mean)
Figure: Reasons for Offering 3rd Platform Solutions
Figure: Partner Involvement in the 3rd Platform
Figure: Partner 3rd Platform Revenue Growth Expectations
Figure: Partner Plans to Move to the 3rd Platform
Figure: Why Partners Do Not Plan to Move to the 3rd Platform
Figure: 3rd Platform Partner Matrix

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