3rd Platform Channel Participation in Western Europe: A Spotlight on Cloud
This IDC study is second in a series that examine the findings of IDC's latest Software Channels Survey, which focuses on partnering in the 3rd Platform. It provides an overview of current solution provider participation in offering cloud solutions, software incorporating 3rd Platform technologies, and the reasons partners choose (or not) to become involved in cloud."Although cloud participation by Western European partners is generally high and set to continue, the degree of this participation varies greatly by the partner's maturity, customer base, and country of operations. Cloud partners with different degrees of maturity will have different requirements in terms of the support they require in building and growing their cloud practices. It will be a challenge for vendors to tailor their partner messaging, programs, and resources to support these different requirements, but successful partnering will require some flexibility to accommodate these nuances," said Margaret Adam, program director, IDC European Channels and Alliances.