Piracy in the Middle East and Africa — Time to Change
This IDC Insight explores the issue of video piracy in the Middle East and Africa. It looks at what content is being pirated, and how it is happening, with the aim of helping the industry to develop attainable and measurable targets for reducing this practice. With more than 1,000 FTA channels available across the MEA region, subscription services are considered very carefully by price-sensitive consumers. The propensity to pay is further diminished by the proliferation of piracy in the region, while the market's waters are muddied further still by consumers using VPNs to access legitimate subscriptions to international over-the-top (OTT) services such as HBO GO and Netflix from servers based outside of MEA. This study examines the ecosystem of video piracy across this vast region and assesses the wider impact it has on the region's broadcast industry.