Piracy in the Middle East and Africa — Time to Change

Piracy in the Middle East and Africa — Time to Change

This IDC Insight explores the issue of video piracy in the Middle East and Africa. It looks at what content is being pirated, and how it is happening, with the aim of helping the industry to develop attainable and measurable targets for reducing this practice. With more than 1,000 FTA channels available across the MEA region, subscription services are considered very carefully by price-sensitive consumers. The propensity to pay is further diminished by the proliferation of piracy in the region, while the market's waters are muddied further still by consumers using VPNs to access legitimate subscriptions to international over-the-top (OTT) services such as HBO GO and Netflix from servers based outside of MEA. This study examines the ecosystem of video piracy across this vast region and assesses the wider impact it has on the region's broadcast industry.

IDC Opinion
In This Insight
Situation Overview
Consumer Mindset
Victims of Piracy
Alternative Sources of Content
Direct to Home
VPNs and Location Lies
Pirate DVDs
Attempts to Crack Down on Piracy
Intellectual Property Protection
Cease and Desist Notices
Future Outlook
Essential Guidance
Enhance the Customer Experience
Introduce Niche Bundling
Provide Unmissable Content
Engage in Anti-Piracy Coalitions
Lobby Governments/Regulators/Authorities
Change the Consumer Mindset

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