Perspective: Cloud Is Shining a Light on the Retail Industry
This IDC Retail Insights Perspective provides a report on the state of cloud in retail, based on IDC's January 2016 CloudView Survey. This survey included 359 retailers from across the retail subsegment in banking, insurance, securities and investments, manufacturing, construction, resources industries, retail, wholesale, professional services, transportation and transportation services, communications, media and entertainment, utilities, healthcare, education, and government sectors. This Perspective also incorporates findings from IDC's 2015 Vertical IT and Communications Survey.With cloud technologies and the various flavors of cloud (SaaS, platform as a service [PaaS], and infrastructure as a service [IaaS], to name the most often cited variants) offering such a strong proposition across many industry sectors that the retail industry is also evaluating and piloting these technologies. With an evident value proposition for these technologies in the appropriate scenarios and so much opportunity in the retail industry, this Perspective takes the temperature on the adoption of cloud in this industry. This Perspective focuses on retail industry opportunities and adoption; for a deeper understanding of cloud technology itself, there are several IDC resources recommended in the Related Research section at the end of this document.