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PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism

Publisher IDC
Published Jul 19, 2022
Length 5 Pages
SKU # IDC17313184

Description

PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism

This IDC Market Note examined the broad themes and industry trends noted from discussions and presentations at the PandaConf track of Collision 2022. The disruptive forces, fresh players, shifting incumbents, and intriguing customer case studies portend a renewed sense of enthusiasm. Despite the negative news stories of the day, and the COVID-19 pandemic pullbacks of the past few years, the marketing industry — both application providers and marketing users — is eager to deploy novel solutions and propel the industry forward. While it will take some time to see how the various players fare in terms of market traction, the discussions and themes of Collision 2022 are exciting trends to watch.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Collision Leads to Disruption
Learn More
Related Research
Synopsis

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