Market Research Logo

Oracle Data Cloud 2016: Connecting Online Ads to Sales and Addressing the Data Activation Gap

IDC Opinion
In This Insight
Situation Overview
Measuring Online Ad Effectiveness
Addressing Data Quality
The Data Activation Gap
Future Outlook

Oracle Data Cloud 2016: Connecting Online Ads to Sales and Addressing the Data Activation Gap

This IDC Insight discusses Oracle's annual Data Cloud Summit held in New York City on June 6 and 7, 2016. Oracle has assembled vast data sets, cutting-edge technology, and deep partnerships to provide marketers with extraordinary insights on consumers. But brands are way behind on the best practices, models, and measurements needed to drive data activation.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;