Oracle Data Cloud 2016: Connecting Online Ads to Sales and Addressing the Data Activation Gap
This IDC Insight discusses Oracle's annual Data Cloud Summit held in New York City on June 6 and 7, 2016. Oracle has assembled vast data sets, cutting-edge technology, and deep partnerships to provide marketers with extraordinary insights on consumers. But brands are way behind on the best practices, models, and measurements needed to drive data activation.
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