This IDC Perspective equips CFOs to combat market uncertainty, particularly rising tariffs, using a strategic battle card framework. It outlines phased actions, emphasizes financial resilience, supply chain agility, and proactive communication, illustrated with a generic manufacturing example, to navigate turbulent economic landscapes."In the face of tariff storms and uncertain seas, the prepared CFO navigates with foresight, resilience, and a strategic compass," Kevin Permenter, senior research director, Financial Applications at IDC.
Executive Snapshot
Situation Overview
The Battle Card Concept Applied to Global Uncertainty
The Competitor: Market Uncertainty
Understanding Your Company's Position
WMG's Potential Strengths
WMG's Potential Vulnerabilities
Strategic Framework: A Phased Approach
Phase 1: Immediate Actions (0–3 Months)
Phase 2: Medium-Term Adjustments (3–12 Months)
Phase 3: Long-Term Resilience Building (12+ Months)
Government Advocacy and Industry Collaboration
Winning Marketing Angles in Uncertain Times
Key Performance Indicators for Monitoring Progress
Contingency Planning: Preparing for Further Uncertainty
Conclusion: Navigating Together
Advice for the Technology Buyer
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