Monetizing Content in the Middle East and North Africa
This IDC Insight examines how broadcasters and aggregators can profit from their provision of premium content. In a dynamic and growing content market, pay-TV companies, free-to-air (FTA) giants, and regionally focused OTT offerings are all vying for eyeballs and attempting to gain increased revenue from consumers and maximize their potential profits on video content.
Against this backdrop, this document presents a variety of strategies for retaining subscribers and attracting new ones, explores the potential benefits of establishing partnerships with other market players, and addresses the pressing need for media providers to improve their brand reach across the region. This IDC Insight also examines how media providers can differentiate from their competitors, monetize their content offerings, and leverage digital delivery to better understand and convert potential consumers into long-term subscribers.Please Note: Extended description available upon request.
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