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Monetizing Content in the Middle East and North Africa

Monetizing Content in the Middle East and North Africa

This IDC Insight examines how broadcasters and aggregators can profit from their provision of premium content. In a dynamic and growing content market, pay-TV companies, free-to-air (FTA) giants, and regionally focused OTT offerings are all vying for eyeballs and attempting to gain increased revenue from consumers and maximize their potential profits on video content.

Against this backdrop, this document presents a variety of strategies for retaining subscribers and attracting new ones, explores the potential benefits of establishing partnerships with other market players, and addresses the pressing need for media providers to improve their brand reach across the region. This IDC Insight also examines how media providers can differentiate from their competitors, monetize their content offerings, and leverage digital delivery to better understand and convert potential consumers into long-term subscribers.

Please Note: Extended description available upon request.

IDC Opinion
In This Insight
Situation Overview
The Rise in Video Consumption
Growing Popularity of TV-Everywhere Services
The Emergence of New OTT Providers
The Quest to Drive Subscriber Revenue
Impact of Piracy and Price Points
Use of Differentiation to Drive Uptake
The Emergence of New Payment Models
The Rise of Strategic Partnerships
Introduction of New Payment Methods
The Desire to Increase Advertising Revenue
Dynamic Ad Insertion
The Need to Enhance Customer Interaction
Provision of Freemium Content to Lure Subscribers
Use of Big Data to Enhance Offerings
Gamification Initiatives
Future Outlook
Essential Guidance
Drive Uptake through Differentiation
Form Partnerships Across the Competitive Triangle
Develop New Payment Systems
Enhance Consumer Interaction
Harvest and Analyze Customer Data
Develop a Clear Customer Focus
Explore Dynamic Advertising

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