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U.S. Mobile Consumer Services Forecast, 2016–2020

U.S. Mobile Consumer Services Forecast, 2016–2020

This IDC study analyzes the U.S. mobile consumer services market outlook for 2016–2020. It sets the forecast within the context of the overall mobile services market, including the business segment. This study discusses the key market trends impacting the consumer segment within the United States and examines the key market challenges and competitive dynamics to watch in 2016 and beyond. Forecasts for total and customer subscribers, revenue, and average revenue per user (ARPU) are also provided. This IDC study examines the U.S. mobile consumer services market and focuses specifically on the adoption of mobility by consumers. The analysis in this study includes the following:A discussion of recent trends in the U.S. mobile consumer services marketForecasts of consumer subscribers, revenue, and ARPU for 2016–2020An examination of market characteristics and guidance for mobile operators to leverage the growth opportunities in the five-year forecast period"Consumer and business subscribers are poised for consistent growth, considering many subscribers are choosing between consumer and individual-liable business plans," says Brian Haven, senior research analyst, U.S. Mobile Consumer Services, at IDC. "Consistent consumer promotions have mitigated the trend toward the business segment, and we are now seeing both subscriber bases grow in concert."


IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Split Between Consumer and Business Subscribers
The Role of Tablets and Connected Devices
Growing Data Use Among Consumer Subscribers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Smartphone Permeation at the Low End
Special Offers and Promotions: Operator Content and Content Enablement
Inhibitors
Penetration Rates and Market Saturation
WiFi Availability
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
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