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Middle East Telcos Revisit an Old Bastion — One Consumer at a Time

Middle East Telcos Revisit an Old Bastion — One Consumer at a Time

This IDC Insight takes a look at the current Middle East telecommunications market environment, the various measures Middle East telcos have taken in addressing their core segment (i.e., consumers), and the measures they can take to improve their customer engagement models and grow their market share. It starts by providing an overview of the key factors shaping the industry, and concludes by providing recommendations that IDC believes telcos can use to succeed in the consumer sector.


IDC Opinion
In This Insight
Situation Overview
Slowing Voice Business
Pricing
Young Population
High Immigrant Population Composition/High Smartphone Penetration
Blurring Lines Between Consumer Sector and Enterprise Segment
Future Outlook
Need Phase
Research Phase
Purchase Phase
Use/Support Phase
Churn/Recharge
Conclusion

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