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Microsoft's European Vertical Strategy: Fostering Cultural Change Across Industries Through Digital Transformation

Microsoft's European Vertical Strategy: Fostering Cultural Change Across Industries Through Digital Transformation

This IDC Vendor Profile introduces and assesses Microsoft's current vertical strategy at European level (only business-to-business or B2B is considered), identifying its strengths as well as room for improvement. After an overall company overview, Microsoft's European vertical organization and go-to-market strategy is examined, together with main products and case studies by vertical. Finally, future outlook and advice for Microsoft about its vertical strategy are provided.

Please Note: Extended description available upon request.


IDC Opinion
In This Vendor Profile
Situation Overview
Company Overview
Company Profile
Main Products and Services
Company Strategy by Vertical
Strategy and Organization by Vertical: Identification of the Company's Main Verticals
Go-to-Market Strategy by Vertical
Main Products and Services by Vertical
Manufacturing & Resources
Financial Services
Retail & Consumer Goods
Healthcare & Pharma
Automotive
Communications & Media
Public Sector
Independent Software Vendors and Systems Integrators
Examples of European Case Studies by Vertical
Manufacturing & Resources
Financial Services
Retail & Consumer Goods
Healthcare & Pharma
Automotive
Communications & Media
Public Sector
Independent Software Vendors (ISVs) and System Integrators (SIs)
Future Outlook
Essential Guidance
Advice for Microsoft
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Related Research
Methodology

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