Marketing market research reports by IDC

• The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization This IDC Perspective provides insights and guidance for brands to improve the efficiency and efficacy of their marketing practices through personalization."Brands are struggling with the challenges of personali ... Read More

• The Flight to First-Party Data and the Journey to Empathy at Scale, Part 1: N-Party Data

  Mar 30, 2022  |  Published by: IDC  |  USD 4,500

  The Flight to First-Party Data and the Journey to Empathy at Scale, Part 1: N-Party Data This IDC Market Perspective provides insights and guidance for vendors to identify opportunities to innovate on their customer data management capabilities. "Customer data may be the most underutilized asset in ... Read More

• The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective

  Jan 24, 2022  |  Published by: IDC  |  USD 4,500

  The Future Chief Marketing Officer: Accelerating Growth in the Digital-First World — An Asia/Pacific Perspective To capitalize on changed conditions in the digital-first world, chief marketing officers (CMOs) play a key role in the organization's path to growth acceleration. To become a growth drive ... Read More

• U.S. Production Page Volume Forecast, 2022–2025: Taking from Offset, Growth of High-Speed Inkjet

  Jan 05, 2022  |  Published by: IDC  |  USD 4,500

  U.S. Production Page Volume Forecast, 2022–2025: Taking from Offset, Growth of High-Speed Inkjet This IDC study quantifies the U.S. production page volume by application type. It contains IDC's review and forecast of the U.S. production page volume market by application for 2021–2025."There is stil ... Read More

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