Marketing & Market Research market research reports by IDC

• Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

  Nov 12, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market."SMB marketers have matured and have their own distinct requirements for powerful, y ... Read More

• Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment

  Nov 10, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment This IDC study presents a worldwide five-year forecast and shows continued growth in demand for marketing applications that support the unique needs of SMB organizations."Today, SMB organizations hav ... Read More

• Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms

  Sep 27, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Enterprise Marketing Campaign Management Software Market Shares, 2021 — The Evolution from Martech Products to Customer Experience Platforms This IDC study presents 2021 worldwide market share analysis of vendors that provide marketing campaign management software for enterprise companies. ... Read More

• The Top 5 Things to Know About Advertising in the Metaverse

  Sep 23, 2022  |  Published by: IDC  |  USD 4,500

  The Top 5 Things to Know About Advertising in the Metaverse This IDC Perspective explores how advertising might look like in Meta Platforms' proposed metaverse, what its commercial volume could be, what gating factors might affect consumer adoption, and how advertisers could go about gathering exper ... Read More

• Selling More with Data! The Framework for Data-Driven Marketing and Sales

  Sep 22, 2022  |  Published by: IDC  |  USD 4,500

  Selling More with Data! The Framework for Data-Driven Marketing and Sales This IDC Perspective discusses how the B2B market is in a transition period. The changes we have witnessed to this point are permanent. B2B sales and marketing is set for additional transformation: innovation that reduces comp ... Read More

• Streaming Data and Time Series Market Events, 1H22: It's All About the Developer Experience

  Sep 19, 2022  |  Published by: IDC  |  USD 1,500

  Streaming Data and Time Series Market Events, 1H22: It's All About the Developer Experience This IDC Market Note examines significant database management systems vendor announcements made during the first half of 2022 and offers an analysis regarding their significance. It includes a view as to the ... Read More

• Platform Culture Determines the Performance of Martech Majors and Their Customers

  Sep 16, 2022  |  Published by: IDC  |  USD 1,500

  Platform Culture Determines the Performance of Martech Majors and Their Customers This IDC Market Note addresses the hidden source of fragmentation across the front-office CX tech stacks of major martech/CX vendors. How vendors manage internal front-office product teams determines the level of fragm ... Read More

• The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement

  Sep 14, 2022  |  Published by: IDC  |  USD 4,500

  The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a pred ... Read More

• Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India

  Sep 02, 2022  |  Published by: IDC  |  USD 1,500

  Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India This IDC Market Note discusses the announcement by Salesforce that Marketing Cloud Engagement on Hyperforce will be available in India to new customers beginning in August 2022. It also provides an overview of new offerings and IDC' ... Read More

• Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon

  Aug 26, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon This IDC study provides a five-year forecast for the enterprise marketing campaign management software market."Large enterprises must invest in ... Read More

• Topics of Interest from RSA Security Conference 2022 and Implications to Security Services Providers

  Aug 25, 2022  |  Published by: IDC  |  USD 4,500

  Topics of Interest from RSA Security Conference 2022 and Implications to Security Services Providers This IDC Market Perspective discusses the topics of interest from security services perspective from the RSA Security Conference 2022 held in San Francisco, California. Topics include the future of s ... Read More

• Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time

  Aug 22, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time This IDC study provides the 2021 worldwide market share data for digital advertising technology vendors. "Last year's three major trends in digital advertising were strong spending growth, M&A activity and ... Read More

• Blue Yonder ICON 2022: The Journey of the Berries

  Aug 22, 2022  |  Published by: IDC  |  USD 4,500

  Blue Yonder ICON 2022: The Journey of the Berries This IDC Perspective provides IDC's review and analysis of Blue Yonder ICON and the outlook for the company. The combination of unpredictable supply and demand coupled with accelerated complexity on all fronts served as the thematic underpinning for ... Read More

• Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse

  Aug 16, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse This IDC study explores global trends in advertising technology usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE ... Read More

• Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology

  Jul 29, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology This IDC study examines the worldwide sales force productivity and management software market for the 2021 calendar yea ... Read More

• Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026

  Jul 28, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026 This IDC study presents the size and growth for the customer data platform (CDP) application software market worldwide."Customer experience is the top business driver for ... Read More

• Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026

  Jul 27, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026 This IDC study forecasts digital advertising spending for the world and the United States for the years 2022–2026. Worldwide spending is broken down by region, and both it and the U.S. numbers are also broken down by advertising fo ... Read More

• IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy

  Jul 26, 2022  |  Published by: IDC  |  USD 4,500

  IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy This IDC PlanScape provides a framework for how enterprises can adopt video assets into their content marketing strategy and use applied intelligence (customer data insights and AI/ML) to drive the future of personali ... Read More

• PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism

  Jul 19, 2022  |  Published by: IDC  |  USD 1,500

  PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism This IDC Market Note examined the broad themes and industry trends noted from discussions and presentations at the PandaConf track of Collision 2022. The disruptive for ... Read More

• Data and Analytics Dominate Martech Spend

  Jun 30, 2022  |  Published by: IDC  |  USD 4,500

  Data and Analytics Dominate Martech Spend This IDC Perspective provides insights into martech budgets and spending plans for 2022. "Martech buyers today need to address consumer demand for the highest levels of privacy and personalization in every interaction," said Gerry Murray, research director, ... Read More

• The Flight to First-Party Data and the Journey to Empathy@Scale, Part 3: Top 10 Data Metrics for Customer Centricity

  Jun 30, 2022  |  Published by: IDC  |  USD 4,500

  The Flight to First-Party Data and the Journey to Empathy@Scale, Part 3: Top 10 Data Metrics for Customer Centricity This IDC Perspective busts the myth that customer data sets are inherently customer centric. Customer centricity is far more dependent on practices and protocols associated with cust ... Read More

• The Data Paradox Reshaping the CIO and CMO Relationship

  Jun 30, 2022  |  Published by: IDC  |  USD 4,500

  The Data Paradox Reshaping the CIO and CMO Relationship This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted integr ... Read More

• ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform

  Jun 29, 2022  |  Published by: IDC  |  USD 1,500

  ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform This IDC Market Note provides an overview of ZoomInfo's new positioning based on the updates of the company's Analyst Day 2022. ZoomInfo has clearly repositioned itself, moving beyond that of a data vendor to that of a full-blown, mu ... Read More

• Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money

  Jun 23, 2022  |  Published by: IDC  |  USD 4,500

  Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money This IDC study presents an estimation of the worldwide marketing campaign management software market for 2021."The transformational impact of customer experience on marketing infrastructure is far ahead of ... Read More

• The Rise of Retail Media Networks

  Jun 22, 2022  |  Published by: IDC  |  USD 4,500

  The Rise of Retail Media Networks This IDC Perspective discusses the rise of retail media networks. Recent growth in ecommerce combined with a host of other factors have led to retailers introducing a new digital advertising channel in the form of retail media networks (RMNs). The advertising is des ... Read More

< prev 1 2 3 4 5 next >