Oracle CloudWorld 2022: Modernizing Modern Marketing
This IDC Market Note provides insights into CloudWorld 2022, held in Las Vegas in the week of October 17."Oracle is refactoring its marketing and CX solutions on its OCI, Fusion, and Unity data products and coordinating the go-to-market and sales activities that support them," said Gerry Murray, research director of IDC's Marketing Technology Automation service. "These changes represent Teutonic shifts that significantly modernize Oracle's martech and CX offerings. IDC expects customer demand to be strong — reportedly more than half the Eloqua installed base has already migrated. But the most important indicator will be the success of the Unity CDP."
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