Marketing & Market Research market research reports by IDC

• IDC's Digital Advertising Market Model Overview, 2024

  Apr 15, 2024  |  Published by: IDC  |  USD 7,500

  IDC's Digital Advertising Market Model Overview, 2024 This IDC Perspective discusses the Digital Advertising Market Model (DAMM), which is an IDC offering that is focused on the digital advertising market. Its purpose is to provide a custom digital advertising market model that allows media companie ... Read More

• Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy

  Apr 15, 2024  |  Published by: IDC  |  USD 7,500

  Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy This IDC Market Perspective introduces the concept of AI-powered super agents running on next-gen, AI-powered smartphones. They will enable consumers to programmatically contr ... Read More

• Zoho Day 2024: Culture and Technology Strategies for the Long Game

  Mar 29, 2024  |  Published by: IDC  |  USD 7,500

  Zoho Day 2024: Culture and Technology Strategies for the Long Game This IDC Perspective discusses Zoho's annual analyst event in 2024, focused on the company's long-term growth strategy and corporate culture. The company's approach includes investing in local education, targeting rural communities ... Read More

• Worldwide Mobile In-App and In-Game Advertising Forecast, 2024–2028: Video Ads Rolls On

  Mar 29, 2024  |  Published by: IDC  |  USD 7,500

  Worldwide Mobile In-App and In-Game Advertising Forecast, 2024–2028: Video Ads Rolls On This IDC study provides a view into mobile in-app and in-game advertising dynamics through 2028. It assesses related market trends and technological advancements, and it offers advice to technology suppliers. It ... Read More

• What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024?

  Mar 26, 2024  |  Published by: IDC  |  USD 7,500

  What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024? This IDC Perspective highlights the importance of having positive customer experience (CX) that could set a business apart from its competitors, especially in a very crowded market. In the era defined by dat ... Read More

• Understanding Gen Z Consumers

  Mar 18, 2024  |  Published by: IDC  |  USD 7,500

  Understanding Gen Z Consumers This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of new technology and unsatisfied ... Read More

• GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%

  Mar 15, 2024  |  Published by: IDC  |  USD 7,500

  GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95% This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various ta ... Read More

• From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands

  Mar 05, 2024  |  Published by: IDC  |  USD 7,500

  From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands This IDC Perspective encourages an evolution from traditional/linear TV (e.g., Super Bowl ads) to connected television (CTV) as a data-driven marketing strategy. The 2024 Super Bowl attracte ... Read More

• Zscaler Women in IT and Security CXO Summit

  Feb 21, 2024  |  Published by: IDC  |  USD 2,500

  Zscaler Women in IT and Security CXO Summit This IDC Market Note discusses about the Zscaler Women in IT and Security CXO Summit, hosted by Kavitha Mariappan, EVP, Customer Experience and Transformation at Zscaler, and aimed to foster community among women tech leaders and discuss topics such as sec ... Read More

• Update on Advertising on Connected Television with Retail Media Networks

  Feb 16, 2024  |  Published by: IDC  |  USD 7,500

  Update on Advertising on Connected Television with Retail Media Networks This IDC Perspective provides update on advertising on connected television (CTV) with retail media networks (RMNs). The retail media advertising landscape via retail media networks is growing rapidly, driven by the power of fi ... Read More

• Marketing Investment Planner for 2024: Executive Summary

  Dec 21, 2023  |  Published by: IDC  |  USD 7,500

  Marketing Investment Planner for 2024: Executive Summary This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) titl ... Read More

• Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences

  Nov 30, 2023  |  Published by: IDC  |  USD 7,500

  Amazon Ads Unboxed 2023: Connecting the Ad Ecosystem Across Media and Audiences This IDC Perspective discusses the annual user conference held by Amazon Ads in New York City on October 24–26, 2023. Major announcements included a clean room specifically for publishers, GenAI-automated image generatio ... Read More

• IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment

  Nov 30, 2023  |  Published by: IDC  |  USD 7,500

  IDC PlanScape: Digital Advertising as a Managed Service to Improve Return on Investment This IDC PlanScape examines digital advertising as a managed service. "The media and entertainment (M&E) industry is now well on its way to cloud adoption, but navigating through its complexities to achieve t ... Read More

• Zeta Live 2023: Intelligent MadTech Platform Drives Record Growth

  Nov 23, 2023  |  Published by: IDC  |  USD 2,500

  Zeta Live 2023: Intelligent MadTech Platform Drives Record Growth This IDC Market Note presents Zeta Global's major product announcements and revenue highlights. Zeta Global held its annual user conference Zeta Live 2023 at The New York Times Center in New York City on September 28, 2023, with hund ... Read More

• Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event

  Nov 13, 2023  |  Published by: IDC  |  USD 2,500

  Transformational Enablement Lies at the Heart of Seismic's 2023 Shift Event This IDC Market Note highlights major announcements and demonstrations from this year's Seismic Shift event, which occurred from October 23 through October 25, 2023, in San Diego, California. Please Note: Extended descriptio ... Read More

• HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses

  Oct 18, 2023  |  Published by: IDC  |  USD 2,500

  HubSpot's Inbound 2023: Bringing AI to the SMB Marketing Masses This IDC Market Note discusses HubSpot's successfully hosted Inbound 2023, the annual industry event, held both in Boston and online from September 6 to 8, 2023, that drew a live attendance of 12,000 and a substantial online audience, ... Read More

• From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM

  Oct 12, 2023  |  Published by: IDC  |  USD 7,500

  From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM This IDC Market Perspective delves into the nuances of differing perspectives based on SaaS customer feedback in IDC's 2023 SaaSPath Survey. In the dynamic world of digital com ... Read More

• Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level

  Sep 27, 2023  |  Published by: IDC  |  USD 2,500

  Bloomreach Clarity: Taking Conversational Marketing and Commerce to the Next Level This IDC Market Note discusses Bloomreach Clarity, an app for brands to build generative AI (GenAI) agents. Bloomreach recently announced a new conversational commerce capability called Clarity. Clarity is a solution ... Read More

• AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce

  Sep 15, 2023  |  Published by: IDC  |  USD 2,500

  AWS Generative AI and Analyst Summit: Infrastructure Innovation That Will Reinvent Marketing and Commerce This IDC Market Note looks into some major announcements AWS made at its Generative AI Analyst Day and AWS Summit in New York, held July 25 and 26. These include the general availability of Enti ... Read More

• Forgotten Market: Bridging the Grey Digital Divide in Europe

  Sep 08, 2023  |  Published by: IDC  |  USD 7,500

  Forgotten Market: Bridging the Grey Digital Divide in Europe This IDC Market Perspective explores the Future Consumer in Europe from a demographic perspective, with a focus on the widening digital divide between the young and working population and the elderly. Traditionally, most technological inno ... Read More

• TCS Retail — Digital First

  Jul 19, 2023  |  Published by: IDC  |  USD 2,500

  TCS Retail — Digital First This IDC Market Note examines the Tata Consultancy Services (TCS) Analyst Day event held in Boston, Massachusetts, on June 13, 2023. We specifically look at the TCS retail and consumer segment and the vision that TCS brings to the table around digital first. Also reviewed ... Read More

• Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy

  Jul 06, 2023  |  Published by: IDC  |  USD 2,500

  Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy This IDC Market Note is an outline of how to reinvent the ad economy by rebalancing power and control across the sell side and buy side of markets. The ad economy is inefficient because the audience is not part o ... Read More

• The Price of Loyalty: Incentives

  Jun 30, 2023  |  Published by: IDC  |  USD 7,500

  The Price of Loyalty: Incentives This IDC Perspective looks at incentives including price incentives, metrics, and the cost to do business with loyalty programs. Retail loyalty programs permeate a majority of retailers that have invested in and implemented a loyalty program as a top marketing initia ... Read More

• Canadian Consumer TV Services Forecast, 2023–2027

  Jun 30, 2023  |  Published by: IDC  |  USD 7,500

  Canadian Consumer TV Services Forecast, 2023–2027 This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast."In a slow but continually declining TV ... Read More

• Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT

  Jun 30, 2023  |  Published by: IDC  |  USD 2,500

  Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT a ... Read More

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