Krungsri Consumer Embarks on Big Data Journey to Drive Customer Engagement
This IDC Buyer Case Study looks at how Krungsri Consumer has successfully deployed its first big data and analytics (BDA) system to improve engagement with its credit card customers. This document delves into Krungsri Consumer's journey, solution and partner selection criteria, and challenges. At the end of the study we provide practical guidance to companies planning to develop BDA initiatives, where collaboration and partnership between IT and business departments is one key success factor.
Please Note: Extended description available upon request.