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Khoros Engage: Lithium + Spredfast Merger Delivers on Its Promise; Unveils Ambitious Road Map

Khoros Engage: Lithium + Spredfast Merger Delivers on Its Promise; Unveils Ambitious Road Map

This IDC Market Note reviews announcements made at the inaugural Khoros Engage conference. The Khoros Engage conference is the first conference since the merger of Lithium and Spredfast. Over 500 enthusiastic enterprise users saw the new road map covering the development of a conversational enterprise, including marketing, customer care, and communities. The base was very positive around the road map features, especially around AI, deeper integrations with other platforms in the marketing, and IT stack that increases the demonstratable value of Khoros (and communities and social media) to the enterprise.

Please Note: Extended description available upon request.


Executive Snapshot
In This Market Note
Event Highlights
Marketing
Communities
Customer Care
IDC's Point of View
Now a Word on Behalf of the Attendees
Speaking of Good Customer Experience
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Synopsis

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