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Japan CRM Applications Market Shares, 2016: Adaptation to Digitalized Buyers

Japan CRM Applications Market Shares, 2016: Adaptation to Digitalized Buyers

This IDC study provides an analysis of the market share based on vendor revenue performances in the Japan CRM applications market in 2016. IDC classifies the Japan CRM applications market into the following four functional segments: contact center application market, customer service application market, marketing application market, and sales application market; and provides market analyses and forecasts for the same. The revenues and market shares of cloud service vendors had increased in 2016."In order for the Japan CRM applications market to grow in the future, IT suppliers should strive to provide multiple CRM systems according to customers' digitization efforts, promote the importance of customer data to the CIO of user companies, and enhance the integration of cognitive and artificial intelligence systems," states Takashi Manabe, group director, IDC Japan.


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Share by Functional Segment
Vendor Shares
Japan CRM Applications Market Vendor Share by Functional Segment
Application Market
Customer Service Application Market
Marketing Application Market
Sales Application Market
Who Shaped the Year
Genesys
SoftBrain
Oracle
Market Context
Significant Market Developments
Emergence of Digital Transformation
Adoption of CRM Applications in Cognitive and AI Systems
Use of Customer Data and Data Officers
Methodology
Market Definition
Related Research

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