Japan CRM Applications Market Shares, 2016: Adaptation to Digitalized Buyers
This IDC study provides an analysis of the market share based on vendor revenue performances in the Japan CRM applications market in 2016. IDC classifies the Japan CRM applications market into the following four functional segments: contact center application market, customer service application market, marketing application market, and sales application market; and provides market analyses and forecasts for the same. The revenues and market shares of cloud service vendors had increased in 2016."In order for the Japan CRM applications market to grow in the future, IT suppliers should strive to provide multiple CRM systems according to customers' digitization efforts, promote the importance of customer data to the CIO of user companies, and enhance the integration of cognitive and artificial intelligence systems," states Takashi Manabe, group director, IDC Japan.