Japan CRM Application Market Forecast, 2016−2020
This IDC study, which is a presents the actual Japan CRM application market situation in 2015 and market forecast from 2016 to 2020. For the purpose of analyzing market size, IDC divides the Japan CRM application market into four functional market segments, which are contact center applications market, customer service applications market, marketing applications market, and sales applications market. In 2015, the marketing applications and sales applications' favorable growth has given the whole CRM application market a boost. "In order for Japan CRM application market to continue growing in the future, IT suppliers should switch from promoting individual products and services to promoting companywide deployment using customer data, get involved in data economy, and step up their linkage with cognitive systems," says Takashi Manabe, group director, IDC Japan.
Please Note: Extended description available upon request.
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