Inaugural SAP Customer Experience Forum

Inaugural SAP Customer Experience Forum

This IDC Perspective details SAP's inaugural Customer Experience Innovation Forum in Dallas in November 2018. SAP turned the attention of its retail, CPG, and wholesale businesses to CX transformation at its Customer Experience Innovation Forum. Business leaders summarized product roadmaps, customers offered frank and bullish advice on their efforts with SAP, and partners offered perspectives on blockchain and transformational retail technologies. Known by the company it keeps and promises made and delivered, SAP demonstrated itself as a credible partner for disruptive transformation as well as for resilient efficiency and effectiveness."SAP took the well-regarded SAP Retail Forum a notch higher this year," noted Greg Girard, program director of the IDC Retail Insights Intelligent Product Merchandising and Marketing Service. "SAP demonstrated its grasp of the consequential imperatives for transforming customer experience across the enterprise."

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
SAP Retail Development Themes and Directions
SAP Consumer Products Themes and Direction
Key Themes
Transformational Technologies to Watch
Lessons (Being) Learned
Participants' Recommendations
Case Studies
Unlikely Bookends: Old World Industries and Nike
Old World Industries: Process and Policy Integration, Scale, and Flexibility
Nike: Co-Innovating Industry-First Capabilities
Advice for the Technology Buyer
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