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IDC MaturityScape: Social Media Management 1.0

IDC MaturityScape: Social Media Management 1.0

This IDC study describes the IDC MaturityScape for social media management."The goal of being a social business is to create a seemingly unfair advantage for your company by being more responsive, developing greater market insights, and creating better value and experiences than your competitors," according to Wayne Kurtzman, IDC's research director for Social and Experiential Solutions. "Brands that embrace this challenge have crossed a major obstacle presented by the digital transformation of business."

Please Note: Extended description available upon request.


IDC MaturityScape Figure
Executive Summary
Elements of the Social Media Management Maturity Framework
Stages of the Social Media Management Maturity Framework
Ad Hoc
Description
Business Outcome
Opportunistic
Description
Business Outcome
Repeatable
Description
Business Outcome
Managed
Description
Business Outcome
Optimized
Description
Business Outcome
Dimensions of the Social Media Management Maturity Framework
Advice for Technology Buyers

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