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IDC FutureScape: Worldwide Social Business 2016 Predictions

IDC FutureScape: Worldwide Social Business 2016 Predictions

This IDC study presents IDC's social business outlook for 2016 and the planning horizon 24 months beyond through the lens of the top 10 predictions. These predictions make up the framework for the planning and execution of technology-related initiatives of the IT and line-of-business (LOB) decision makers and influencers in the year ahead."The ability to link customer experience, workforce, commerce, business networks, and innovation together in order to deliver a holistic view of digital and social transformation is at the epicenter of where businesses will find differentiation," says Vanessa Thompson, research vice president, Communities and Collaboration. "Technology is at the core of the linkages that need to be made, but it is far from simply implementing some new software/hardware, automating processes, and learning a new workflow."


IDC FutureScape Figure
IDC Opinion
In This Study
Situation Overview
Summary of Key Drivers
IDC FutureScape Predictions
Prediction 1: By 2017, 30% of Organizations Will Be Using Tools That Offer Automated Assistance or Assistive Technology to Support Ad Hoc Tasks
Associated Drivers
IT Impact
Guidance
Prediction 2: By 2020, 50% of Companies Will Have Consistent and Measurable Customer Experience Strategies in Place to Deliver Business Metrics to Senior Management
Associated Drivers
IT Impact
Guidance
Prediction 3: By 2017, 30% of Large Enterprise Organizations Will Be Impacted by Business Model Disruption and Will Be Forced to Make Significant Operational Changes
Associated Drivers
IT Impact
Guidance
Prediction 4: By 2020, 30% of All Purchases Will Be Made Through an Online Community
Associated Drivers
IT Impact
Guidance
Prediction 5: By 2017, Two out of Five Companies Will Invest in Workforce Optimization Initiatives to Support Employee Tool Preferences
Associated Drivers
IT Impact
Guidance
Prediction 6: By 2017, 40% of Companies Will Be Actively "Listening" to Their Employees on Social to Gauge Engagement and Improve Customer Satisfaction
Associated Drivers
IT Impact
Guidance
Prediction 7: By 2018, 15% of Organizations Will Go to Just-In-Time Project Staffing Models Tapping Talent Wherever It Is Regardless of Organizational Affiliation
Associated Drivers
IT Impact
Guidance
Prediction 8: By the End of 2018, 65% of Support Interactions Will Be Digital and Social/Community Support Will Not Be Called Out as a Separate Function
Associated Drivers
IT Impact
Guidance
Prediction 9: By the End of 2016, 50% of Companies Will Have Active Management of Communities and a Focus on Customer Advocacy in the Community
Associated Drivers
IT Impact
Guidance
Prediction 10: By 2018, 20% of Businesses Will Rely on Business Networks for Effective Resource Management
Associated Drivers
IT Impact
Guidance
Essential Guidance
Key Drivers
Perpetually Connected Consumers Require a Heightened Level of Interaction and Have Increasingly Accelerated Response Expectations
The Sense-and-Respond Business Model Leads to a Data-Driven Decision Process, But Data Is only a Part of the Solution
Information Is a New Currency in This New Age, But "Big" Isn't the Point
Every Employee Is now a Connected "Information Worker"
Need to Intelligently Connect People and Other Support Technologies Such as Cognitive Systems and AI to Help Make Decisions
Broad "Platform" Changes Are Very Disruptive — There Are Fundamental Changes at Play
Business Model Innovation Is/Can Be More Disruptive than Product/Service Innovation
Talent Quest: High Demand for Next-Generation Business/IT Skills — Scarce Supply
Connected Well-Being: Convergence of Mobile, Social, and Sensors
Shifting Gears: The Slowing Pace of IT Productivity
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Related Research
Synopsis

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