IDC FutureScape: Worldwide Future Consumer 2023 Predictions

IDC FutureScape: Worldwide Future Consumer 2023 Predictions

This IDC study contains IDC's top 10 future consumer predictions for 2023-2027. "Changes provoked by the COVID-19 pandemic are combining with stark generational differences to give rise to the Future Consumer, driven by the mainstreaming of the unique habits of Gen Z and Millennials," said David Myhrer, vice president of Consumer Strategies at IDC. "A thriving consumer business will require developing relationships with these younger consumers and developing offerings that resonate with them. The top 10 predictions identify the most important trends and related areas of opportunity."

Please Note: Extended description available upon request.


IDC FutureScape Figure
Executive Summary
IDC FutureScape Predictions
Summary of External Drivers
Predictions: Impact on Technology and Consumer Companies
Prediction 1: By 2025, Half of Consumers Will Screen Out Brands Based on the Transparency and Quality of Their Privacy Policy, Forcing Brands to Adopt an Easy-to-Understand Permission-Based Approach
Associated Drivers
Impact
Guidance
Prediction 2: By the End of 2025, More than 20% of Consumers Worldwide Will Have Begun Using Device-as-a-Service Subscriptions for Their Personal Electronics and Smart Home Needs Instead of Buying Devices Outright
Associated Drivers
Impact
Guidance
Prediction 3: In 2026, Consumer Spending on Online Content Provided by Independent Content Creators Will Top $40 Billion Worldwide, Challenging the Hegemony of Legacy Media Companies
Associated Drivers
Impact
Guidance
Prediction 4: By 2027, Blockchain Technology Will Become Mainstream, Touching Over 75% of Common Consumer Activities — Such as Gaming, Content Creation, and eCommerce — and Defining Consumers' Functional Expectations
Associated Drivers
Impact
Guidance
Prediction 5: In 2023, More than 30% of Smart Assistant Users Will Use Voice Platforms to Shop or Purchase Something Online, Driving an Increase in Online Sales of Up to $50 Billion Worldwide
Associated Drivers
Impact
Guidance
Prediction 6: By 2026, 5% of the Top-Ranked 1,000 Universities Worldwide Will Be Running a Persistent, Large-Scale Digital Twin Project for the Benefit of University Students, Faculty, and Local Business Interests
Associated Drivers
Impact
Guidance
Prediction 7: By 2025, Younger Diners Will Help Drive 65% of Restaurant Orders to Be for Takeout (Delivery, Pickup, or Drive-Thru), Accelerating Growth of Kitchen-Only Locations and Third-Party Food Ordering Apps
Associated Drivers
Impact
Guidance
Prediction 8: By 2024, Electric Vehicles Will Double Their Share of New Consumer Vehicle Registrations Globally, Reaching 10%, Accelerating Mainstream Acceptance, Transforming Rideshare, and Driving Public Policy
Associated Drivers
Impact
Guidance
Prediction 9: By 2027, More than 50% of Urban Transit Users Will Integrate Mobility Services into Their Digital Payment Wallets, Moving More Hesitant Consumers to Embrace the Technology
Associated Drivers
Impact
Guidance
Prediction 10: By 2027, 35% of Consumer Flagship Phone Buyers Will Use a Smart Set (Smartphone, Watch, and Earwear) for Entertainment and Getting Around, Pushing Leading Brands to Build Content for Smart Sets
Associated Drivers
Impact
Guidance
Advice for Technology and Consumer Companies
External Drivers: Detail
Inflation and Economic Uncertainty — The New Reality
Work Mode Upheaval — The New Worker/Entrepreneur
Changing Digital Advertising World — Permission Is Here to Stay
Social Media, Gaming, and eCommerce — A Mash-Up Is in the Works
Consumer Content Is King — The Monetization Challenge
Home Base — The Versatile Center
Personal Mobility — In Flux, as Demographics and Tech Change
Healthy Living — Beyond Fitness
eCommerce — Compelling Convenience
Consumers Align Values — Impact on Brand Choices
Proliferation of Payment Possibilities — Choice Abounds!
Less and Less Own Meal Prep — Meal Outsourcing
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