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IBM's Weather Company Deal Strengthens IoT, Data, Cognitive, Cloud, and Developer Positions

IBM's Weather Company Deal Strengthens IoT, Data, Cognitive, Cloud, and Developer Positions

This IDC Insight provides an overview of IBM's October 28, 2015, announcement that the company has entered into a definitive agreement to acquire The Weather Company's B2B, mobile, and cloud-based Web properties, including WSI, weather.com, Weather Underground, and The Weather Company brand. The TV segment — The Weather Channel — will not be acquired by IBM but will license weather forecast data and analytics from IBM under a long-term contract.Many observers wonder just what IBM is up to, buying the digital assets of a weather forecasting business. In this IDC analysis, we dissect what this deal means for IBM's overall strategy and dive into more detail in several key areas, including IoT, value-added content, cognitive/big data and analytics, the battle for developers, mobility, and digital advertising.


IDC Opinion
In This Insight
Situation Overview
How the Acquisition Advances IBM's Overall Strategy
Future Outlook
Value-Added Content/Data-as-a-Service Impact
Cognitive Systems Impact
Internet of Things Impact
Developer Platform Impact
Mobility Impact
Digital Media and Ad Tech Impact

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