IBM's Weather Company Deal Strengthens IoT, Data, Cognitive, Cloud, and Developer Positions
This IDC Insight provides an overview of IBM's October 28, 2015, announcement that the company has entered into a definitive agreement to acquire The Weather Company's B2B, mobile, and cloud-based Web properties, including WSI, weather.com, Weather Underground, and The Weather Company brand. The TV segment — The Weather Channel — will not be acquired by IBM but will license weather forecast data and analytics from IBM under a long-term contract.Many observers wonder just what IBM is up to, buying the digital assets of a weather forecasting business. In this IDC analysis, we dissect what this deal means for IBM's overall strategy and dive into more detail in several key areas, including IoT, value-added content, cognitive/big data and analytics, the battle for developers, mobility, and digital advertising.
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