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Headless Commerce: Modular Headless Commerce

Publisher IDC
Published Dec 22, 2022
Length 10 Pages
SKU # IDC17570073

Description

Headless Commerce: Modular Headless Commerce

This IDC Perspective looks into headless commerce, more specifically modular headless commerce (MHC). While it may seem ironic, most marketing concerning headless commerce actually emphasizes the "head" (aka the front end, or presentation layer of a website). This is not an accurate method of informing potential buyers about headless commerce and its objectives. The focus should be on the foundational API ecosystem within headless commerce rather than how many heads are attached to the system. "If you want to stay ahead of the curve, it is important to understand your headless commerce options — and the importance of API utilization in the system — thoroughly before you commit," said Heather Hershey, research director, Worldwide Digital Commerce at IDC. "As a CIO or technology buyer, you understand the importance of staying ahead of the curve and leveraging cutting-edge technologies to drive success for your business. With modular headless commerce, you can access all the latest CX tools and back-office commerce innovations to help you achieve your strategic goals and outperform the competition, whether your business is B2B, B2C, or anywhere in between."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
Situation Overview
The Great Paradox of Headless Commerce Marketing
Modular Headless Commerce
MHC Technology Vendors Specialize in the Development of APIs to Deliberately Push the Boundaries of Digital Commerce Extensibility and Agility to Extremes
MACH — A Very Specific "Brand" of MHC
Advantages of MHC Infrastructure
Disadvantages of MHC Infrastructure
Advice for the Technology Buyer
Learn More
Related Research
Synopsis

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